Rockstar Energy Drink U.S. Open Sponsorship Line-Up

AURORA, Ill. (October 4, 2006) — This year’s Rockstar Energy Drink U.S. Open has put together the largest and most unique sponsorship line-up in the event’s history. The support and dedication of the top-tiered sponsors has helped develop the world-class event inside Las Vegas’ MGM Grand Garden Arena October 13-14 into one of the most anticipated races on the planet.

“The on-site presence, activation, and overall support from our roster of clients is undeniably the best it has been in recent years, said Tim Murray, senior vice president of sales, Rockstar Energy Drink U.S. Open. “With the support of our sponsors and the new format of the Rockstar Energy Drink US Open, the weekend will be a very exciting and explosive event for all.”

2006 On-Site Sponsorship Activation at the Rockstar Energy Drink U.S. Open to date:

Official Energy Drink and Title Sponsor: Rockstar Energy Drink
Rockstar Energy Drink will have product samples and information about upcoming products available at their display RV, which will be displayed during the pit party.

Official Truck: Toyota
Toyota, which also sponsors the Trifecta program as well as the Amateur Arenacross World Finals, will unveil the Next Generation Tundra to motocross fans by having the truck hoisted above the truck on a specially designed platform. The Toyota Trifecta will be adding a new element to the race, as the winner of Trifecta or the champion’s mechanic of the race will win a Tundra. Toyota will conduct TMX Rider Seminars on Saturday in the pits that include speakers such as former AMA Supercross/Motocross champion and 1999 U.S. Open champion Jeff Emig. These seminars will showcase all of the elements riders should be aware of as they move from amateur to the professional ranks.

Presenting Sponsor: Thor and Parts Unlimited
Parts Unlimited, the industry leader in the distribution of motorcycle parts and accessories, again will be a part of the Rockstar Energy Drink US Open. A true leader in the sport, their presence will be apparent through signage, a display truck, and their world-renown dealer showcase. Thor is the number one name in supercross/motocross apparel and casual wear, and they will again be on hand to support their riders on the track and their riders in the stands.

Official Insurance Company: Progressive Direct
Progressive Direct will have models working in the pits, distributing poster bags to fans as they enter. Fans will also be able to catch the Progressive Direct girls in action when they present the Progressive Direct Holeshot Check at the end of the main events each night.

Official Military Branch: U.S. Air Force
U.S. Air Force will have a jet airplane turbine engine on display, with interactive video games and giveaways. In addition, an F-16 mini jet will be on display. Prior to the main event on Friday and Saturday evening, the U.S. Air Force Honor Guard will be leading the opening ceremonies.

Official Smokeless Tobacco Product: USST
USST will distribute samples of their various smokeless tobacco products to fans ages 18+ older at their Adult Only Facilities in the pits and at the entrance to the Grand Garden Arena.

Other official sponsors for the 2006 Rockstar Energy Drink US Open include Alpinestars (Official Boot), Carter Powersports (Official Dealership), Honda (Official Non-Exclusive OEM), Kawasaki (Official Non-Exclusive OEM), KTM (Official Non-Exclusive OEM), Makita (Official Power Tool), MasterCraft (Official Boat), Motorcycle Mechanics Institute (Official Technical School), Ogio (Official Bag), Suzuki (Official Non-Exclusive OEM), Transworld Motocross Magazine (Official Magazine), and Yamaha (Official Non-Exclusive OEM and ticket consignment outlet) Spy Optic Official Eyewear.

Built into this year’s Rockstar Energy Drink U.S. Open format will be the three part Toyota Trucks Trifecta bbonus program that will pay additional money to the fastest qualifier for each night’s event, a bonus to each night’s Progressive Direct Holeshot winner and a bonus for any rider that can complete the Toyota Trucks Trifecta challenge by being the fastest qualifier, getting the Progressive Direct Holeshot and winning the main event. Any rider that hits the Toyota Trucks Trifecta will earn a $50,000 bonus each night in addition to the regular event purse and any rider that can “Double Down” and hit the Toyota Trucks Trifecta both nights will walk away with $250,000 for the weekend.

Tickets are now available for the ninth-annual Rockstar Energy Drink U.S. Open at the MGM Grand Garden Arena in Las Vegas October 13-15, 2006 at,, by phone at 702-474-4000 or the MGM Grand garden Arena box office. Regarded as one of off-road motorcycling’s premier races, the Rock Star Energy Drink U.S. Open is the final ‘major’ race of the motocross season. Tickets are available for as low as $20 through Fans can upgrade their weekend experience with the X-Treme Package. X-Treme Packages include premium tickets for all 3 days, Rockstar Energy Drink U.S. Open t-shirt, hat, and weekend long pit pass. X-Treme Packages are only available through

About The Rockstar Energy Drink U.S. Open
The eighth-annual Rockstar Energy Drink U.S. Open is an invite-only indoor off-road motocross race inside the MGM Grand Garden Arena October 13-15, 2006. Reigning champion Ricky Carmichael stages his defense of the title against the world’s top motocross racers competing for the world’s largest single race purse. Live Nation is a leading live event and venue management company focused on creating superior experiences for artists, performers, corporations and fans. Live Nation owns, operates and/or has booking rights for 153 venues worldwide and produced more than 29,500 events in 2005. Live Nation operates more than 60 websites globally. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV. For more information regarding Live Nation and its businesses, please visit the company’s website at

About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp’d Mobile AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship presented by Parts Unlimited. For more information about AMA Pro Racing, visit Accredited media outlets can also access AMA Pro Racing’s online Press Room at