Spy Optic Taps Donny Emler Jr. for New Motorsports Marketing Role

FOR IMMEDIATE RELEASE: Carlsbad, California – November 13th, 2006 – Effective immediately, Spy Optic will be enlisting the talents of Donny Emler Junior. Filling the newly created position of Motorsports Lifestyle Marketing Operative, Donny will focus on building strategic relationships with athlete, industry and entertainment partners, as well as exploring new business frontiers for the Spy Optic brand. Attending motorsports events and functions throughout the country, Donny will continue his representation of FMF in conjunction with his new brand ambassador role at Spy Optic. He will work closely with the Pro and Amateur MX team managers, and report to Director of Motorsports Bob Ketchum.

Bob states, “Donny will be a great asset to Spy Optic. He has interacted with our brand for a long time and is a natural fit to come work with us officially. Donny has always been, and will continue to be a great spokesperson for FMF and I am excited to get him out there being a champion for Spy.”

“Spy is already a well established company, and I am glad I can be a part of that next step. I feel that the way they have branded the company fits in perfect with my lifestyle. My duties at FMF have not changed–I will still be handling the marketing and advertising and overseeing their Rider Support department. This opportunity is something that I feel completes the package and I am happy the guys at Spy have recognized me as one of their new marketing ventures,” says Donny.

About Spy
Spy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’s principal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding, snowboarding, motocross, BMX, wakeboarding and skiing, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovative proprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lens technology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary of Orange 21, Inc. (NASDAQ:ORNG).