Spy To Launch Exotic Leather Eyewear Collection

(CARLSBAD, CA) October 14, 2005— Luxurious, rich, and exotic. Spy Optic, Inc. announces the launch of the SpyLeather Collection. Releasing in time for holiday, the collection showcases the brand’s sunglasses as luxury accessoriessuitable for every season.Each leather sunglass is created by Italian craftsman who have decades of experience in luxury goods. CreativeDirector Jérôme Mage comments, “The three frames chosen for this collection are the embodiment of different lifestyles.The Mode is streamlined and timeless, the angular MC is the most popular, and the Dynasty is our most feminine fashionequipped piece. Mage continues, “The leathers were chosen to complement each frame’s unique personality. Themagnificent brown python skin is on the Mode while the sleek and aggressive black lizard is on the MC. The tan ostrichleather is the most vanguard and finds her spots on the Dynasty.Spy’s Leather Collection eyewear comes well-appointed in a custom aluminum case anodized in rich brown and linedwith a cream felt interior. MSRP for each piece is USD $300. The collection will begin shipping November 22, 2005.About SpySpy Optic designs, develops and markets premium products for the action sports and youth lifestyle markets. Spy’sprincipal products, sunglasses and goggles, target the action sports market, including surfing, skateboarding,snowboarding, and motocross, and the youth lifestyle market within fashion, music, and entertainment. Spy’s innovativeproprietary products utilize high-quality materials, handcrafted manufacturing processes and engineered optical lenstechnology to convey premium quality, contemporary style, and progressive design. Spy is a wholly owned subsidiary ofOrange 21, Inc. (NASDAQ:ORNG).Safe Harbor StatementSafe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements contained in thispress release are not historical facts and may be considered forward-looking statements, which are based upon anumber of assumptions concerning future conditions that ultimately may prove to be inaccurate. Such forward-lookingstatements are subject to risks and uncertainties and may be affected by various factors that may cause actual resultsto differ materially from those in the forward-looking statements, including: the ability to identify and maintain qualifiedmanufacturing partners; the ability of the company to integrate licensing arrangements without adversely affectingoperations; the ability to continue to develop and produce innovative new products and introduce them in a timelymanner; the ability to coordinate product development and production processes with those partners; the ability ofthose manufacturing partners and the company’s internal production operations to increase production volumes on rawmaterials and finished goods in a timely fashion in response to increasing demand and enable the company to achievetimely delivery of finished goods to its retail customers. Further information on potential risk factors that could affectOrange 21’s business and its financial results are detailed in its filings with the Securities and Exchange Commission,including its Registration Statement on Form S -1 declared effective on December 13, 2004. Undue reliance should not beplaced on forward-looking statements, which speak only as of the date that they are made.