Oakley advertisement takes the mercurial 18-year-old across the pond and onto the international scene
LAGUNA NIGUEL, Calif. (April 26, 2004) — James Stewart has aligned his mercurial career with a strong group of sponsoring partners that include some of the most reputable companies both in and out of the sport of motocross. Since his early days racing in the amateur ranks, Stewart has shown a talent on the race track that pointed toward success on the professional level. While he has experienced unprecedented success as a pro, it has been his ability to break outside of the sport’s conventional boundaries that has set this popular 18-year-old on the fast track to fame and success.
In an example of his growing popularity, Stewart is currently featured on a billboard in downtown London, England, as part of Oakley’s new campaign to promote its new line of Dartboard sunglasses. Oakley’s fashion-minded campaign is based on their newest product, using Stewart’s image to mend the crossover to today’s youth market. Similar Oakley ads are currently running in mainstream magazines, including a two-page spread in the May/June issue of King Magazine that features an accompanying four-page article on Stewart.
The Stewart name is quickly becoming one of the most recognizable in the sport. He has nurtured long-standing relationships with Kawasaki, Fox Racing and Oakley for a combined 30-plus years. He started racing for Kawasaki in 1993 and has won 14 titles aboard their bikes, including a record 11 amateur titles and three professional championships. He joined Fox Racing a year later and is celebrating his 10th season of wearing their product. And in 1995, Stewart began his association with Oakley and their cutting edge goggles and eyewear and the two have formed an inseparable relationship ever since.
Stewart is managed by Next Level Sports Management, a leading-edge action sports marketing and athlete representation firm with a focus on strategic business management and affinity partnership creation and activation for its athletes and clients.