West Covina, CA (May 10, 2006) — Leading motorcycle fantasy game provider Fantasy Racer announces a new partnership with ViewSonic Corporation and American Suzuki Motor Corporation. Each company will cooperate in product giveaways and shared marketing resources during the 2006 ViewSonic Fantasy Motocross League powered by Suzuki. Each company will be cross-promoting their products through their own marketing channels, including direct mail, newsletters, print and online advertising.
“As extreme sports like motocross become increasingly popular, fans want more ways to stay connected with their favorite riders,” said Jeff Volpe, vice president of marketing, ViewSonic. “Fantasy racing through ViewSonic flat screen HDTVs is an ideal way to participate in every event, even when you can’t be there in person.”
“We’ve created a great relationship with Suzuki in the past,” explained Fantasy Racer’s Chris Kawasaki. “Their continued support of FRC and the addition of ViewSonic shows every motorcycle enthusiast that Fantasy Racer fantasy leagues are as strong as ever. Every other major sport has their fantasy leagues so we are happy to be offering fantasy leagues for true motorcycle racing fans.”
“Fantasy Racer offers a unique product and we believe our partnership is a great opportunity to showcase Suzuki products,” explains Steve Bortolamedi, Advertising Manager, Suzuki. “It is a great advertising arena for us because they offer leagues for just about any form of racing discipline. That means we can showcase our Motocross line in the Supercross and Motocross leagues, our sport bikes in the Superbike and MotoGP leagues, and our off-road product in the GNCC Racing league. We haven’t seen a site like this and that’s what makes Fantasy Racer unique.”
ViewSonic is a worldwide leader in visual display products for today’s business, consumer electronics, education and professional markets. The company offers a complete line of innovative LCD and CRT desktop displays, digital televisions, projectors and visual devices that are all designed to make the customer’s visual experience easier and more enjoyable. ViewSonic remains a leading monitor brand in the United States and has won more than 2,000 awards from independent global publications and organizations. The company’s annual sales have risen from $4 million in 1987 to more than $1 billion in 2005.
The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries
About Fantasy Racer
Fantasy Racer is a company offering fantasy racing leagues for the motorcycle racing enthusiast at www.FantasyRacer.com. FRC does not limit itself to one form of racing but instead offers a diverse range of racing disciplines like Supercross, Motocross, Superbike, Flat Track and GNCC fantasy leagues. FantasyRacer.com is the place to go if you want to play a fantasy motorcycle racing league. If you are interested in sponsoring one of our growing leagues, please contact us through the web site.