BREA, Calif. (March 2, 2007) — American Suzuki Motor Corp. (ASMC) today announced that Kobi Iseri has been hired as the off-road press relations coordinator for ASMC’s motorcycle/ATV division. Iseri will be responsible for working with enthusiast media in the ATV, motocross and off-road motorcycle segments. He will report directly to Glenn Hansen, ASMC’s communications manager for the motorcycle/ATV division.
After an 11-year career in the computer and technology industry, Iseri decided to switch gears and work in the motorcycle industry to pursue his passion. As a motocross enthusiast and amateur racer, he brings a vast amount of knowledge about the industry, the products and the media that cover them.
“I’m excited to join the Suzuki team and am eager to get started, said Iseri. “I look forward to a long and successful future with American Suzuki.
Iseri regularly rides at Southern California motocross tracks and has already established relationships with some of the industry press that he’ll be working with on a regular basis. He’s even the proud owner of a Suzuki RM-Z450, which he purchased because, “if it’s good enough for Ricky Carmichael, it’s good enough for me.
“We’re thrilled to welcome Iseri as the newest addition to our communications team, said Hansen. “He is a ‘true’ enthusiast, and we know he’ll shine in working with all of our off-road media.
Iseri will graduate this spring from California State University, Fullerton with a bachelor’s degree in communications with an emphasis in public relations. Iseri, 28, resides in Irvine, Calif.
About American Suzuki
The Motorcycle/ATV Division of American Suzuki Motor Corporation (ASMC), Brea, Calif., was founded in 1963 by Suzuki Motor Corporation. ASMC markets motorcycles and ATVs via an extensive dealer network throughout 49 states. ASMC’s parent company, Suzuki Motor Corporation (SMC), based in Hamamatsu, Japan, is a diversified worldwide manufacturer of motorcycles, ATVs, scooters, automobiles and marine engines. Founded in 1909 and incorporated in 1920, it has 120 distributors in 191 countries.