SoBe Beverages no longer a sponsor of Team Suzuki
BREA, Calif. (Oct. 22, 2003) -American Suzuki Motor Corporation (ASMC) today announced that former Supercross and Motocross sponsor SoBe Beverages will not be sponsoring Team Suzuki for the 2004 season due to a change in budgetary priorities by the Norwalk, Conn.-based drink manufacturer. “We enjoyed a fruitful two-year partnership with SoBe,” said ASMC Vice President of Motorcycle/ATV Division Mel Harris. “While it is unfortunate we won’t be able to implement marketing and promotional programs with them in the future, we understand their budgetary situation and respect their decision.”
SoBe successfully partnered with Suzuki for the 2002 and 2003 race seasons. For 2004, Suzuki’s Supercross and Motocross teams will race under the Team Suzuki banner.
“We’ve shared a tremendous relationship with Suzuki over the past two years,” added SoBe Director of Integrated Marketing Mike Joyce. “Suzuki has been a truly great marketing partner, and we are huge fans of the brand and the team riders. The decision to not renew the SoBe Suzuki team sponsorship was a difficult one, but as a company, we have been faced with shifting marketing priorities and a finite marketing budget. We hope the riders, the fans and our friends in the industry know that this decision is certainly not a reflection of our commitment to motocross, but rather a shift in SoBe’s marketing support.”