Toyota Signs Three-Year Agreement as Title Sponsor of AMA National Arenacross Series
Toyota Moving Forward AMA National Arenacross Series
AURORA,Ill. (November 4 , 2005) ¿ Clear Channel Entertainment’s Motor Sports division announced today that Toyota has signed a three-year agreement as the title sponsor for the AMA National Arenacross Series. The official title, Toyota AMA National Arenacross Series, is effective immediately.
“We are proud to welcome Toyota as the title sponsor of the AMA National Arenacross Series,” said Ken Hudgens, Vice President of Marketing for Clear Channel Entertainment’s Motor Sports division. “During the next three years, Toyota will be an important contributor towards the continued growth of this great series.”
Toyota’s involvement as title sponsor of the AMA National Arenacross Series ¿ began on Friday, October 28, 2005 in Albany, N.Y. and sets a new precedent in the sport. The combination of off-road motorcycles and pickup trucks, though not new, is a relationship that is significant to riders across the country.
“It’s important for Toyota to be where our customers are, to support their interests and activities,” said Jim Farley,Toyota Motor Sales, U.S.A., Vice President Toyota Marketing. “Those that ride off-road motorcycles also drive trucks; the two go hand-in-hand, which means Toyota should be part of this industry.”
As part of Toyota’s title sponsorship of Clear Channel Entertainment’s Motor Sports’ AMA National Arenacross Series, Toyota will be included in all print, television, radio and electronic advertising promoting the series. Toyota will also have significant presence within AMA National Arenacross Series on SPEED Channel starting in January.
In addition, throughout the series, promotions will be implemented by local Toyota dealerships in each race market to strengthen Toyota’s involvement with the Toyota AMA National Arenacross Series championship and to offer fans the opportunity to become more familiar with Toyota Trucks. Select events will feature the popular “Tacoma Off-Road Test Drive,” where fans can actually get behind the wheel of Toyota’s Tacoma truck and maneuver through a series of dirt obstacles, including hill climbs, off-camber turns and other challenging elements that showcase the Tacoma’s features.
For more information on the Toyota AMA National Arenacross Series log on to www.arenacross.com.
About Clear Channel Entertainment/ AMA Regional and National Arenacross Series Clear Channel Entertainment – Motor Sports is the producer and promoter of the AMA National Arenacross Series as well as numerous regional and local Arenacross events and is a division of Clear Channel Entertainment. Information on the National Arenacross Series and other CCE Arenacross events may be found at www.arenacross.com. Clear Channel Entertainment, a leading producer and marketer of live entertainment events is a subsidiary of Clear Channel Communications (NYSE:CCU), a global leader in the out-of-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including nearly 100 in NNorth America and more than 30 in Europe. Each year, 69 million people attend approximately 32,000 events promoted and/or produced by the company, including live music events; Broadway, West End and touring theatrical shows; family entertainment shows; museum exhibitions, and specialized sports and motor sports events. In addition, the company’s independently operated athlete representation business, SFX, provides management, marketing and financial consulting services to many of the world’s top professional athletes. Clear Channel Entertainment operates throughout North America, Europe, and Australia. More information may be found by visiting www.cc.com and www.clearchannel.com.
About Toyota Motor Sales (TMS), U.S.A., Inc.
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,422 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports and general aviation. The company’s main Web site, www.toyota.com.
About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp’d Mobile AMA Supercross Series, the AMA Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship. For more information about AMA Pro Racing, visit www.amaproracing.com.