Toyota Tundra Privateer Challenge Gives Amp’d Mobile Supercross Fans an On-Site Interactive Experience

AURORA, Ill. (January 24, 2007) — Each Amp’d Mobile AMA Supercross Series race this season will feature the Toyota Tundra Privateer Challenge, an exciting on-site interactive experience for fans to get involved with the racing on the field.

Toyota, the official truck of supercross, introduced this new program at the opening race in Anaheim. The Toyota Tundra Privateer Challenge matches up three fans with three privateers racing in the AMA Supercross main event, with the winner awarded a Thor prize pack, including an autographed Chad Reed jersey, Thor helmet and backpack. The selected fans will wear a Toyota hat and Toyota Motocross Athlete (TMX) t-shirt for the evening and be shown live on the stadium Jumbotron.

The three fans will be drawn during the first intermission, at which time they will pull from a pool of privateer riders selecting their rider for the evening. They will then be treated to a VIP experience of watching the AMA Supercross main event from the field as their selected privateer rider competes on the track. The fan matched with the highest placing privateer receives the Thor prize pack and the privateer rider wins an additional $1,000, all courtesy of Toyota.

“The Toyota Tundra Privateer Challenge is another way to get our fans involved with the sponsors who have helped the sport grow to where it is today, said Todd Jendro, sr. director of supercross. “This new Toyota program was a hit at Anaheim and is an excellent opportunity for the fans in each market. Toyota has been a big proponent of helping the privateers with their TMX Athlete Program, and the Toyota Tundra Privateer Challenge is just another way of giving back.

Fans can register for the Toyota Tundra Privateer Challenge on-site from 12:30 to 6:30 p.m. at the Toyota Zone in the pit area or at the Toyota displays located on the stadium concourse.

Toyota continues its commitment to the sport through its grassroots (TMX) program that is designed to support motocross from the ground up by helping rider move from the amateur ranks to the pro level. Visit for more information.

For more information about the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, please log on to For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at

About Toyota
Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,427 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports, and research and development.

About Amp’d Mobile World Supercross GP„¢/Amp’d Mobile AMA Supercross Series
Amp’d Mobile World Supercross GP, produced and promoted by Live Nation is a 17-round global off-road motorcycle stadium racing circuit. Riders must compete in the international rounds to be eligible to win the world championship. In 2006-2007, the 17-event Amp’d Mobile World Supercross GP will be comprised of two international events and 15 of the 16 events that are conducted in major cities throughout the United States as a part of the Amp’d Mobile AMA Supercross Series. Amp’d Mobile AMA Supercross Series is a 16-event series solely conducted in the United States. The other Amp’d Mobile AMA Supercross Series event held in Daytona Beach, Fla., is independently produced by the International Speedway Corporation and is not a part of the Amp’d Mobile World Supercross GP. An Amp’d Mobile AMA Supercross Series rider will be crowned as the national champion for the series of events conducted in the United States onlyy.

The FIM, Federation Internationale de Motocyclisme, is the body that globally governs motorcycle sport at the world level. Among other matters, the FIM groups together 94 affiliated National Federations relating to the sport of motorcycle racing. AMA Pro Racing is the National Federation representative that sanctions motorcycle-racing events in the United States. Dorna Off Road S.L. is an internationally recognized sports management group established in 1988 with an emphasis on major international motor sports events. Dorna is headquartered in Madrid, Spain with branch offices in Barcelona, London and Tokyo. In addition to its involvement with Amp’d Mobile World Supercross GP, Dorna manages the rights to MotoGP. For more information on Amp’d Mobile World Supercross GP/ Amp’d Mobile AMA Supercross Series, log on to

About Live Nation
Live Nation is the world’s leading live entertainment company, annually connecting more than 67 million fans with their favorite performers at over 33,000 events. We are the largest producer of live concerts in the world, the second-largest venue management company and have a rapidly growing online presence. Live Nation creates superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Madonna, U2 and Coldplay. Globally, we own, operate and/or have booking rights for more than 170 venues, including House of Blues-branded music venues and prestigious locations such as San Francisco’s Fillmore Auditorium, Nikon at Jones Beach in New York and London’s Apollo Theatre and Wembley Arena. Live Nation’s websites collectively are the second most popular entertainment event websites in the United States, according to Nielsen//NetRatings. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV. For more information regarding concerts near you, Live Nation and its businesses, please visit our website at

About AMA Racing
AMA Racing is the competition arm of the American Motorcyclist Association and is the leading sanctioning body for motorcycle sport in the United States. Its professional properties include the Amp’d Mobile AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship, the AMA Supermoto Championship and the AMA Pro ATV Championship. In amateur and pro-am competition, AMA Racing sanctions over 4000 events in 24 different disciplines and supports over 110 thousand active members. For more information about professional racing, visit