Temecula, CA—Big changes are happening in cyberspace. The rapid proliferation of high-speed connectivity and affordable high technology is putting the power of the pen into the hands of the little people. Bloggers and MySpacers are podcasting and YouTubing their way into the mainstream like never before.
What can a lowly motorcycle parts and accessories company do to keep up with this rapid deployment of personal news and information?
Universal Engineering—makers of high-performance bolt-on motorcycle parts and accessories for motocross, off-road and ATV’s—has embraced what Newsweek magazine recently called “Web 2.0” by launching a new website.
Bill Bryant, Universal’s marketing manager, has another name for Universal’s new website—”web lite.”
Whatever you choose to call it, the leaner, lighter and less feature-packed Universal Motocross website is sure to change the way Universal fans interact with our brand.
For starters, the new Universal website no longer features rider biographies. Instead, there are links to each rider’s personal profile on MySpace. Universal Brand Manager Mike D. Ellis and Bill Bryant conceived this idea after watching the riders on the UMX team spend hours honing and fine-tuning their profiles on this popular networking destination.
Other features on the new Universal website include a more comprehensive list of products, a broader array of product photos, and dramatically simplified navigation. The new Universal website still has a dealer locator for American customers, a listing of International distributors for foreign dealers, and of course a home page with blog for up-to-the-minute news about the people, places and things that make Universal interesting.
To view the new Universal website, please go to www.UniversalMotocross.com.
If you have questions about Universal, please contact MikeD@UniversalMotocross.com