U.S. Open Telecast Marks Second Action Sports Venture Between NBC Sports and Clear Channel Entertainment’s Motor Sports Division
AURORA, Ill. (8/11/04) – The seventh Maxxis U.S. Open will be televised nationally on NBC Sunday, October 24, 2004 (4:30-6:00 PM EST) immediately following NBC’s coverage of the Subway 500 NASCAR race from Martinsville. The announcement was made by Charlie Mancuso, President, Clear Channel Entertainment – Motor Sports and Jon Miller, Senior Vice President, NBC Sports.
“This is obviously one of the most significant announcements in the history of the Maxxis U.S. Open. Now, along with the largest single-event purse in the motorcycle world, this event will be seen by more fans than any other motorcycle race in the U.S., said Mancuso. “This is another step forward in Clear Channel’s expanding relationship with NBC. With our partnership with NBC Sports on the Dew Action Sports Tour, the U.S. Open on NBC will deliver a level of exposure to fans, riders, teams and sponsors like never before.
“The U.S. Open, The World’s Richest Motorcycle Race, is a natural fit for NBC Sports, said NBC’s Miller. “This race is a perfect compliment to our NASCAR coverage that precedes the U.S. Open and it marks another NBC/Clear Channel Motor Sports’ initiative following on our joint venture creating the Dew Action Sports Tour. NBC Sports looks forward to a great race, great ratings and a continued positive relationship with Charlie (Mancuso) and Clear Channel Entertainment – Motor Sports.
Riders confirmed to compete in the 2004 Maxxis U.S. Open include defending and current THQ AMA Supercross Series champion Chad Reed, two-time U.S. Open champion and all-time AMA national championship holder Ricky Carmichael.
Other invited athletes include action sports superstar Travis Pastrana, up-and-coming superstar, reigning 125cc Eastern Regional THQ AMA Supercross Series champion James Stewart and veteran Mike LaRocco, who won the 2002 U.S. Open.