WARPT Is The Official 2003 Apparel Sponsor Of The Gravity Games, whose NBC Broadcasts Are The Most-Watched Action Sports Programs In Television History
LOS ANGELES, CA, August 20, 2003: Southern California-based WARPT Industries announces the massive and multi-faceted launch of their consumer brand in the exciting extreme/action sports world with an extensive line of casual clothing and accessories as well as lifestyle-related media titles. The bold move positions WARPT as a major new player in the mainstream consumer-driven, teen & young adult lifestyle and clothing markets. The first major springboard is WARPTs partnership with the Gravity Games the world’s largest action sports, music and lifestyle festival as the official apparel sponsor for the fifth annual event, taking place at Cleveland, Ohio’s North Coast Harbor from Wed., September 10 to Sun., September 14.
Inspiration for WARPTs consumer brand and apparel line called the Core Collection, featuring the Ryan Johnson Signature Line–was born out of the company’s revered legacy as the core brand of the explosive Freestyle Motocross (FMX) and Bike Motocross (BMX) arenas. WARPTs professional apparel, made For Riders By Riders, set the standard for the freestyle industry and continues to dominate. Authentic to its core, WARPT has always been about the envelope-pushing extreme sports lifestyle as well. Their cutting-edge, must-have FMX and BMX gear is designed by top racers and riders themselves, with innovations constantly refined using only the knowledge that actual experience can offer.
Originally founded and operated out of a Southern California garage in 1995 during the infancy of freestyle by Mike Metzger the godfather of FMX and his cousin Ryan Johnson, a world-champion BMX racer and WARPT’s President today, the company literally defined the sport and has never strayed from its vanguard. Once an underground domain of the extreme/actions sports landscape a sector of the youth market estimated to be worth $20 billio nFMX and BMX are now emerging lifestyle sensations.
“WARPT is more than a brand, its a phenomenon It’s an extreme, athletic lifestyle, and the best freestyle riders and racers are living it every day, WARPT Industries CEO Doug Brown remarked. Our mission is keeping WARPT real throughout its growth, and remaining true to the spirit and innovation of all the amazing aerial athletes and world class racers who have supported us from day one. With opportunities like the Gravity Games, and breakthroughs in professional gear and functional consumer apparel, we plan to build on this incredible base.
On being selected as the Gravity Games 2003 apparel sponsor, Ryan Johnson commented, Were thrilled to be a part of this awesome competition, and honored to outfit this incredible event–I know how much goes into making it all happen. Since freestyle first exploded, WARPT has had the opportunity to reach tons of kids each year through competitions, exhibitions, promotions and tours. The Gravity Games allow us to take it to the next level. Its the ideal platform for us to both showcase WARPT’s latest gear and introduce some of our new casual clothing to our core consumer audience for the first time.
In addition to the consumer launch of the Core Collection, WARPT is also launching a line of action sports-related media titles. WARPT Medias first release, 50 Frenzy, exposes the latest freestyle revolution with super-hot XR-50s. Available in both DVD and VHS formats since July 18, 50 Frenzy will also be sold at the Gravity Games.
Last year, the Gravity Games jointly owned by PRIMEDIA, the leading targeted media company, Octagon, the global sports marketing arm of The Interpublic Group, and NBC Sports drew over 160,000 spectators and reached more than 12 million households via NBC’s telecasts, making it the most-watched action sports programming in history. The Games will present 200 of the worlds top professional action sports athletes competting in five main categories, including Bike and Freestyle Motocross. Also during the internationally recognized five-day event, many of the hottest young bands in the country play on the main stage in the Gravity Games interactive festival village, a lifestyle component complementing the intense competition.
New commercial developments notwithstanding, Team WARPT continue to compete in FMX and BMX events. Most recently, a number of WARPT team riders competed in the hugely popular 2003 X-Games in Los Angeles. Team WARPT rider Joey Whitesnake Marks competed in the Freestyle BMX finals.
WARPT Industries is the core freestyle, professional racing apparel brand, born in the dust of the original FMX and BMX revolutions. WARPTs Core Collection–manufactured by OIE America, a subsidiary of Oriental International Enterprises, Ltd., Chinas largest garment exporter–is the freestyle-inspired consumer apparel line that is redefining action sports youth culture. Beyond apparel, WARPT Industries mission is delivering the best in extreme media, core lifestyle entertainment, and live events. WARPT retail partners will be announced in the coming weeks.
For more information, visit www.warpt.com.