Yorba Linda, CA (12/9/05) ¿ As a leader in hi-performance parts and accessories, White Brothers Racing officially announced today its plans for the future growth of the company.
Building on the success of its championship-winning 4-stroke exhaust system, White Brothers Racing will dedicate its focus solely on expanding its product line of new exhausts, parts and accessories; transitioning out of distribution.
“White Brothers was founded on performance products and accessories, and throughout its 30 year history, has created market leading exhaust systems and accessories. Both Team Yamaha and Team Honda have endorsed our products through their championship-winning seasons and we continue to build on that success,” states Neil Calvesbert. “In order to further underline its status as a high performance aftermarket company, White Brothers Racing will focus all of its resources on increasing the range of White Brothers brand products and providing its racing partners with the products that can help them win races and championships.”
“White Brothers is committed to its valued customers, with the focus on a smooth transition and minimal disruption to the dealers who have supported White Brothers for over 30 years, White Brothers is not stopping doing business just simply refocusing its strategy for the growth of the White Brothers brand. Dealers will gain the most from this change, by aligning its products with both Parts Unlimited and Tucker Rocky, dealers across the country can now expect even more from the White Brothers brand,” continues Calvesbert. “Both of these distributors are extremely successful in providing retailers the highest levels of support and accessibility. Using that to its advantage will allow White Brothers to concentrate on providing new and exciting hi-performance products to both dealers and consumers alike. The future will be very exciting.”
Included in the new look White Brothers, is the new WB Engine Development Department led by the highly regarded Tom Morgan, a Suspension Division, WB Wheels, and a full compliment of WB Performance products including the Powerfilter Series, accessories and the world-renowned Carbon Pro, Aluminum Pro, E2 and MX-4 Series. Everything consumers need to produce a high performance 4 stroke motorcycle.
White Brothers Performance Products, Inc. is celebrating 30 years of providing the best, high-end performance parts and accessories for off-road motorcycles and ATV’s. White Brothers Racing exhaust systems, the winningest 4-stroke exhaust in AMA Motocross history, are officially used by the Factory Yamaha SX and MX Teams. White Brothers products can be found throughout the world in dealerships and off-road retailers. For more information on White Brothers, log onto www.whitebrothers.com