Can you imagine trying to run a business and maintain a racing career at the same time? It is hard enough just trying to make time to run some laps at the track every once in a while. But there are some out there that manage to operate a successful business and win trophies all in the same week. Doug Dubach is a perfect example, but he is part of a minority. Very few of us do both, and even fewer of us do it before we graduate from high school.
You may have heard of 180 Decals, or perhaps you have seen their graphics on bikes at your local track. What you may not know, however, is that this small company, now five years old, is owned and operated by a 19-year-old.
Bryar Perry started riding very young, like most aspiring racers. He raced on the weekend, and went to school during the week like every other kid. As he became a teenager, he realized his bike could look a whole lot better if he put his own touch on it. And it wasn’t long before his bike had a whole new look, and his life had a whole new path.
TWMX: How did 180 Decals come about?
Bryar: I started racing when I was little. I wanted to make my bikes look better. I always liked doing graphics and I just put it together. It started with my mom and me, and some little machines. We just decided to go for it. We would go to local races. I had a lot of friends who rode, so we would put graphics on their bikes. They would tell their friends, and suddenly they wanted to buy them.
So how did you go from wanting to improve your bikes appearance to starting a company based around it?
I pretty much did all the research and found out what machines I needed, what companies to get product from, and how we wanted to advertise. Then we just went for it. We use three machines: a printer, a cutter, and then we laminate all of our own stuff as well. We bought all of it in California.
How old were you when you got started?
I was 14. I was just doing it when I got home from school. Then it started to take off, so we had to do something to compensate. I started home school freshman year and worked it in that way.
Is your operation in the garage?
No. All of it is in my bedroom.Do you outsource anything?
No, it’s all in-house.
You do a graphic kit for the actual engine. Are you the only one doing that right now?
How did the idea come about?
I was pretty much just out in the garage thinking “what else can we do?
Do they last?
Yes, surprisingly. You would think they would melt or come off easy, but they last.
Where exactly does the graphic go?
They go on the cylinder head.
Are you using a different material for the engine graphics?
No, we use the same material for the engine and plastic graphics.Are you supporting any teams?
No teams yet. We want to get into that though. We do currently support some individual riders.
How do you make time for both racing and 180Decals?
It’s tough. When I am out traveling, I work off of my laptop. Although that is pretty much how it is at home, too. I just work when I am not riding. What’s the next step for 180?
The next step is screen printing—doing mass quantities, while at the same time still doing custom graphics for those who want them.
Will you continue to race?
I’ve been racing since I was four or five. I raced amateur up until last year, when I earned enough points to get my professional license. And I’ll race Outdoor Nationals next year. In fact, I want to thank Red Bluff Yamaha, Posey Racing, Troy Lee Designs, FMF Racing, DVS, Spy, Waldo Roofing, HotCams, and CP Pistons for supporting my racing.
Check out Bryar’s products at www.180decals.com