The 100% brand has always been synonymous with motocross Americana and has been linked to many iconic moments that have built the roots and history of what is modern motocross. Today, 100% is about to inspire a whole new generation of racers and ask them the original tag line, “How much effort do you give?”
100% is introducing a new line of premium motocross goggles designed specifically for today’s racer. Multiple years and countless hours of design, development, and testing were put into producing a goggle purpose-built for motocross. Armed with an experienced team of designers and engineers, 100% started from scratch with all new tooling and design practices resulting in a finished product that even the most demanding racers will appreciate.
Honda/Muscle Milk athlete Justin Brayton will debut the goggles at the season opener on January 7th in Anaheim, CA. Brayton’s determination and commitment to outperform the world’s best racers at the top level of the sport represents the passion for the spirit of racing that is the foundation of 100%.
Some of the collection can be viewed online now, with a fully enhanced and interactive website to be launched on February 1st in conjunction with worldwide product delivery.
Visit www.ride100percent.com now.