FOR IMMEDIATE RELEASE
Santa Clarita, CA – October 25 2010 – AXO proudly announces the beginning of a prestigious partnership: One of the world’s leading brands in motocross apparel and the Red Bull MX1 Factory Racing Team have signed a two-year deal which will see 4-time World Champion Antonio Cairoli and German star Maximilian Nagl wearing AXO gear in 2011.
Tony and Max will take on their mission wearing the Nickel pants, the Pistol jersey and the brand new Padlock glove, which represents AXO’s top line up. The “Slip Fit” knee system on the pants, the 100% lightweight polyester construction with fully sublimated graphics of the jersey and the all new “Over the Top GOLF” closure of the glove, confirm that AXO is always at the front of innovation. AXO continues to lead the way in construction and setting the trends in fit and function.
Keeping an eye on style and design Valentina Zago, President of AXO Europe said “Speed, mud and glory, as Tony would say! Our commitments to motorsports in general and to motocross in particular has finally turned out in the prestigious collaboration. The AXO staff is pleased to welcome Tony and Max and the whole Red Bull KTM MX1 Factory Racing Team. We had the chance to work with Claudio De Carli a few years ago. I am sure that his professionalism, his long experience in the field, combined with Tony’s and Max’s great performances, will bring us a lot of success! AXO won its last MX1 World Title in 2007….we are looking forward to repeat this fantastic experience!
Claudio De Carli, Red Bull KTM MX1 Factory Racing Team Manager. “we are honored and happy to come back to work with AXO for next season. AXO is a top-level brand to partner with in our racing efforts and their passion for motocross is well known. We would like to thank AXO for this opportunity and we wish to reach great results together!”
Alessandra Zago, President of AXO America “AXO America is very pleased to be associated with a top level team such as the Red Bull KTM MX1 Factory Racing Team. We look forward to US visits from the world champ. ”
About AXO America, Inc.
To develop, manufacture and distribute apparel, footwear and accessories for motorsport and cycle riding, for every level of riding skills: from beginner to champion. To help riders achieve and go beyond their limits in sports, thus better defining who they are as persons and enrich their lives and well being through the activity of those sports.
To become a Worldwide leading brand in the motorsport and cycle riding accessories market through empowering the AXO brand and through acquisition of authoritative and complementary brands.
Financial wisdom: financials are the indicator of our current activity, the mirror of our past activity and the premises to our future.
People: shareholders, employees, business partners, stakeholders and athletes associated with AXO are one team, leading our company. They all benefit from the enthusiasm of working for AXO and simultaneously they are the ones bringing enthusiasm into the company.
Sport: sport is not just our business: it is part of our lives helping us actively understand our business and increasing our well being.
Innovation: innovation is to be developed in every aspect of our business: products, services and all of our activities.