Bell's Groundbreaking Head-Scanning Technology Will be on Display for Riders to Experience First Hand Along with Trackside Demos for its Moto-9 Carbon.
Scotts Valley, Calif., JUNE 9, 2014 – Bell Helmets, an industry leader in innovative head protection, today announced its status as the official helmet for Mammoth Motocross 2014. Bell will be onsite in Mammoth June 20-29 showcasing its industry-first custom-fit helmet technology, offering head scanning demos for riders. In addition, Bell will also be offering ride demos for its Moto-9 Carbon.
Custom-fitting demonstrations will allow riders to experience Bell's break-through head scanning system – a first of its kind for the industry. Through it's innovative new technology, each Bell Moto 9 helmet is customized to the unique shape and dimensions of the rider's head. Since the internal shape of the helmet is a direct offset of the rider's head, there are no uncomfortable pressure points or hot spots, creating maximum comfort and stability at a level that feels like wearing nothing at all.
"We've fine-tuned our custom-fit process since introducing it at the end of 2013 to a point that we feel it's truly ready to begin offering to the public which is why you'll see us showcasing this at more and more events like Mammoth, " said Chris Sackett, Vice President Bell Helmets. "Not only will we be traveling the country and training sales reps to scan heads, but our overall scan and build process has become incredibly efficient. We'll be assembling all custom-fit helmets here in the States – in Rantoul (Illinois)."
Bell first announced its custom-fit program at the 2013 World SuperBike Championship at Laguna Seca. Bell has since taken its custom-fit process to Austin MotoGP this season and have plans on tour with their newly-developed custom-fit Sprinter Van to more than 20 races and events all across the country, including Loretta Lynn's, Indy MotoGP, AIM Expo, IMS Shows and more.
As if the head-scanning experience isn't enough, Bell is also providing riders the chance to ride test its Moto 9 Carbon – the same helmet James Stewart straps on for every race. The Moto-9 features an ultra-light Carbon TriMatrix construction, Velocity Flow Ventilation and Bell's Magnefusion Emergency Release System.
More information on Bell's custom-fit helmet and Moto-9 Carbon can be found at www.BellHelmets.com.
From humble beginnings in the garage of a 1950's Southern California speed shop to the heads of champions in auto, motorcycle and bicycle competitions all over the world, Bell is synonymous with protection and progression. Part of Easton-Bell Sports, Inc. and based in Scotts Valley, Calif., Bell is the world leader in the design, manufacture and distribution of motorcycle and cycling helmets and accessories.