September 29, 2010 – HUNTINGTON BEACH, CA – DC reached a new milestone last week on the popular social networking website Facebook, surpassing one million people who "like" the brand and follow its updates. DC is the first skate driven action sports apparel and footwear company to garner such a following on Facebook. To celebrate this great accomplishment DC is thanking its fans with a special promotion launching tomorrow, September 30th, at 12:01 AM EST. Check out DC's Facebook page at http://www.facebook.com/dcshoes for all of the details.
"We're excited to have grown our Facebook community to this size," said DC's President, Anton Nistl. "Facebook is one of the best ways to connect with consumers. It's a simple, fast and exciting interface to which people have responded positively. We understand its importance and influence and will continue to bring the latest original and creative content surrounding our athletes, events and products to our Facebook followers."
With content from DC's world-class athletes in six sports, which includes skateboarding, snowboarding, surfing, motocross, BMX, and rally, DC is able to present a unique and ever-changing experience for its Facebook community. DC's Facebook page is updated daily with all the latest news, photos and videos on DC's athletes, such as the recent launch of the Gymkhana THREE Project, and behind the scenes coverage from the DC Pro Tour Fueled by Monster Energy, Street League Skateboarding™ series.
If you are not a fan already check out the page and join at http://www.facebook.com/dcshoes. For more information on DC's athletes, products and campaigns visit DC's website at http://www.dcshoes.com.
Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men's, women's and kids' skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC's brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.