DC Shoes Announces Release Of Upcoming Robbie Maddison Short Film
January 23rd, 2012 – Huntington Beach, California – With much excitement, DC Shoes and Robbie Maddison are proud to announce the coming of a new video project, which will debut globally on Monday, February 11th 2013 via the DC Shoes YouTube channel.
This is the first motocross short film by DC and Maddo, spearheading a new series of DC Teamworks Collection videos. The video will showcase Maddo’s legendary freestyle motocross skills in an unexpected setting, introducing a new direction of riding and filming that has never been seen or done before on a dirt bike.
“This video features a lot of first time stunts for me and really takes motocross to a new level that riders haven’t been down before. I am a huge fan of Evil Knievel and have always been inspired to do things different in motocross and keep changing the game. The making of this video really tested the limits of what my body can do on a bike. It’s spectacular and pushes the boundaries of this sport. I can’t wait for the video to be released, because this project has been a long time in the making and I am incredibly proud of it,” said Robbie Maddison, DC Moto Athlete and star of the short film.
Stay tuned daily until the official release of the video project via the DC Moto Facebook page at www.facebook.com/dcmoto for upcoming news, photos, and trailers.
About DC: Founded by Ken Block and Damon Way in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc.