May 10, 2011— Huntington Beach, CA— Congratulations to DC’s Trey Canard who took home the prestigious AMA Supercross “Rookie of the Year” award last weekend in Las Vegas, NV at the season-ending awards ceremony. It’s not surprising that Trey took home the 2011 award, as the incredibly talented rider had an impressive rookie 450 season with three first-place wins and five podium finishes.
“I’m honored to have been chosen as rookie of the year,” said Trey. “It’s a goal I’ve always had, and I’m excited to have accomplished it. Overall it was a great season for me, filled with a lot of success for my first year in the 450 class. I’m really thankful for the support of my family and sponsors and I can’t wait to do it all again next season.”
A dedicated and determined competitor, Trey’s speed was evident on the track, earning him 13 finishes in the top six. After making a run for the title, an unfortunate crash in practice and a cracked femur kept Trey from finishing out the season; otherwise he would have had a legitimate shot at the title.
“Trey truly embodies the DC “Refuse To Lose” mentality,” said Nate Morley, DC’s SVP of Marketing and Creative. “He had an incredible rookie season and proved he was a force to be reckoned with. Trey certainly deserves this award, and we couldn’t be more happy for him.”
For more on Trey and the rest of the DC Moto team visit http://www.dcshoes.com/moto and for all the latest news stay tuned to DC’s Facebook pages including the DC Moto page, at http://www.facebook.com/DCShoes and http://www.facebook.com/DCMoto.
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Founded by Ken Block and Damon Way in 1993, DC quickly grew to become a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories.
As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, BMX, motocross and rally athletes that exemplify and enhance DC’s brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver, Inc