ESPN FEATURES WMA MOTOCROSSER ASHLEY FIOLEK ON PRIMETIME

ESPN FEATURES WMA MOTOCROSSER ASHLEY FIOLEK ON PRIMETIME E:60 SHOW THIS

TUESDAY

April 21, 2008 (Pebble Beach, CA) ā€“ Rising women’s

motocross star and Red Bull athlete, Ashley Fiolek, will be featured on

Tuesday’s edition of E:60, a primetime news magazine show produced by

ESPN. The show airs on ESPN Tuesday April 22, at 7pm EST, 4pm PST.

ESPN camera crews filmed Ashley in action at the Oakhill, TX

motocross race in late March that featured a number of top Women’s

Motocross Association (WMA) Championship racers making final

preparations in anticipation of the 2008 WMA Championship. The WMA

kicks off May 31 in Sacramento, CA at the 40th Annual Honda Hangtown

Classic.

About Ashley Fiolek

Born profoundly deaf, Ashley began riding and racing

motorcycles at age seven and worked her way up the amateur motocross

ranks. In 2004, at the age of 13, she won her first national

championship at the Air Nautiques AMA Amateur National Motocross

Championships at Loretta Lynn’s. Between 2005 and 2007 she went on

to win 12 more national championships and has won more than 100 races

in her career so far. See: www.ashleyfiolek.com.

Ashley made her professional debut in September 2007 at the

Women’s Motocross Association (WMA) Steel City, PA round where she

finished an amazing fifth place overall. For 2008, she plans on

competing for the WMA Championship title, the premier women’s

motorcycle series and the only professional women’s motorsport series

in the U.S. See: www.womensmotocrossassociation.com.

About Hardcard

Hardcard Holdings, LLC, is a leading motorsports management

and consulting firm specializing in motorsports and motorcycle- related

marketing. Hardcard’s partners are VP/CEO-level executives with

experience in management of racetracks, sanctioning bodies, athletes,

brands, licensed merchandise, sponsorship development, race teams and

publishing. Hardcard partners have worked with many companies that

have used motorcycling as a marketing platform including: Toyota,

Chevrolet, Ford, Monster Energy, Progressive, Oakley and Fox. Current

Hardcard clients include Indianapolis Motor Speedway, Barber

Motorsports Park, Red Bull, Axio, Campos Creative Works and Bell

Helmets ā€“ see www.hardcard.net.