Ford & Alli Sports Partner On Both Lucas Oil Pro Motocross Championship and Octane Academy
Ford Title Sponsor for Three Nationals on NBC Sports Network
MORGANTOWN, W. Va. (December 3, 2012) — Alli Sports, a division of the NBC Sports Group, and MX Sports Pro Racing today announced a strategic partnership with Ford around the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. As the Official Car and Truck of the series, Ford will be integrated through on-air, on-site and digital components across the Lucas Oil Pro Motocross platform. The popular motorsports reality show Octane Academy, founded by Ford, will also be joining the Alli family of programming.
The multi-layered partnership provides Ford category exclusivity and full integration into the Lucas Oil Pro Motocross Championship. Additionally, Ford’s partnership will pull through broadcast via vignettes, unique branded content, billboards and commercials, as well as with unique content and on-course placement within the three races which they title. Ford will also be a part of the Alli digital networks with moto livestream integration and exclusive branded content.
“To have an iconic brand like Ford become the Official Car and Truck of the Lucas Oil Pro Motocross Championship is another huge step forward for pro motocross,” said MX Sports Pro Racing President Davey Coombs. “We are honored to have Ford show its support of our athletes and our fans by engaging them at so many levels.”
The Lucas Oil Pro Motocross Championship saw record growth in the 2012 season, with record numbers in viewership across multiple platforms. With live and same-day coverage across NBC, NBC Sports and Fuel TV, the 2012 season provided unprecedented 84 hours of broadcast, with an additional 24 hours streamed live on Allisports.com. Never before in the 41-year history of the series, or the sport of motocross in general, have fans been given so much access to the races, which lent itself to a record viewership the reached over 11 million this summer. The series also recorded the second-most-watched program in the history of FUEL TV with the live first moto broadcast of the High Point National in June.
“Each year the Lucas Oil Pro Motocross Championship continues to grow, and having Ford join as the automotive category partner highlights the series’ continued expansion,” said Wade Martin, President of Alli Sports. “Along with the addition of Octane Academy, we at Alli are excited to enhance our motorsports offerings and continue to cultivate new audiences within action sports.”
The Lucas Oil Pro Motocross Championship kicks off on May 18, 2013 with the Hangtown Motocross Classic. Tickets for all rounds of the Lucas Oil Pro Motocross Championship are on sale at AlliSports.com. Purchase tickets before December 24th for $20 off series merchandise and a chance to win the Moto Swag Pack, complete with ticket upgrades, series merchandise, and products from series sponsors etnies and FMF Apparel.
For additional information on the Lucas Oil Pro Motocross Championship, please visitAlliSports.com and follow us on Facebook, Twitter and Instagram for exclusive content and the latest Lucas Oil Pro Motocross news.
Alli Sports, is an action sports lifestyle brand whose mission is to connect fans with athletes and brands through best in class events, media, and authentic branded products. Alli Sports includes: the Dew Tour, Lucas Oil Pro Motocross Championship and the Red Bull Signature Series; Alli Media, which creates, produces, and distributes original content; and Alli Enterprises which includes a partnership with action sports retailer Dogfunk.com. Alli Sports is a division of the NBC Sports Group. More information can be found at www.allisports.com.
NBC Sports Group
When the Comcast-NBCUniversal transaction was completed in January 2011, the sports assets of the two companies combined to form the NBC Sports Group, which serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company consists of a unique array of broadcast television, cable television, radio and digital sports assets, including NBC Sports, NBC Olympics, NBC Sports Network, Golf Channel, 11 NBC Sports Regional Networks, NBC Sports Radio and all of their respective digital properties. The NBC Sports Group possesses an unparalleled collection of television rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States
Olympic Committee, the NFL, NHL, PGA TOUR, PGA of America, USGA, Churchill Downs, Premier League, MLS, Tour de France, French Open, Formula One, IndyCar and many more.
MX Sports Pro Racing
MX Sports Pro Racing manages and produces the world’s most prestigious professional motocross series – the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. The industry leader in off road power sport event production and management, its mission is to showcase the sport of professional motocross competition at events throughout the United States. Through its various racing properties, partnerships and affiliates, MX Sports Pro Racing organizes events for thousands of action sports athletes each year and attracts millions of motorsports spectators. Visitwww.mxsportsproracing.com.
Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
AMA Pro Racing
AMA Pro Racing is the premier professional motorcycle racing sanctioning body in the United States, operating a full schedule of events and championships for a variety of motorcycle disciplines. From its Daytona Beach headquarters, the organization sanctions professional motorcycle racing competition, which includes, AMA Pro Motocross, AMA Pro Road Racing, and AMA Pro Flat Track. Visit www.amaproracing.com.