JÄGERMEISTER New Major Sponsor of AMA Monster Energy Supercross Series

America’s #1 shot brand to sponsor 2009 Supercross

(New Rochelle, NY) – For years, Jägermeister has sought out new and innovative ways to promote to consumers. From music tours to trikes, Jägerettes to tap machines, Jägermeister continues to be one of the hottest brands in the country. The momentum continues in 2009 when Jägermeister cultivates the ultimate off-road motorcycle racing experience at the 2009 Monster Energy® AMA Supercross, FIM World Championship, and AMA Motocross races.

Jägermeister’s involvement with AMA Supercross is the first in the distilled spirit-brand category. In addition to sponsoring the 17-race AMA Supercross championship, Jägermeister will sponsor the MDK/KTM 450 team and debut the first-ever Freestyle Motocross Jump Team to perform at Supercross events. The Jägermeister Freestyle Jump Team will include top riders from around the world. Activation of Jägermeister AMA Supercross sponsorship begins with the season opener at Angel Stadium in Anaheim, California on January 3, 2009.

Jägermeister/MDK/KTM just inked a deal with AMA Supercross riders Travis Preston and Josh Sumney. Preston is a former Western Regional AMA Supercross Lites class champion and consistent top-five finisher in AMA Motocross. Sumney earned eight top-ten finishes in AMA Supercross during the 2008 season.
Jägermeister hand selected these riders along with Mark Kvamme of MDK Racing and Factory KTM. The Jägermeister/MDK/KTM Racing team will ride the KTM 450 SX-F and everyone involved is thrilled with the partnership. “This is a great opportunity for our team,” said Mark Kvamme, MDK team owner. “Not only have we created a strong team with hard-charging, experienced riders but we’ve got an impressive sponsor and partner in Jägermeister. We know this is a winning combination for an exciting experience on and off the track.”

Jägermeister worlds collide with on-site experiences happening everywhere race fans turn. The state-of-the-art Jägermeister Mobile Stage will be setup in parking lots of the arena* and will feature some of the country’s biggest music acts. Jägermeister also plans to host riders and VIPs** in the Jägermeister Dome. The Dome will be air-conditioned and fully stocked with comfy lounge furniture and games like the interactive Rock Band system, Guitar Hero and more, all hosted by the world famous Jägerettes.
. Whenever Jagermeister gets onboard to promote at a major event, they go all out.“We’ve created a unique and memorable brand experience that will be felt by fans at every touchpoint,” says Bill Henderson, Executive Vice President of Marketing and Advertising. “Jagermeister has always been at the cutting edge of consumer engagement, and the addition of this program to our roster of innovation continues this trend.”

*The Jägermeister Mobile Stage will be present in the following cities: Anaheim (1-3), Phoenix, Houston, San Francisco, San Diego, Atlanta, Jacksonville and Las Vegas.

**Must be 21 years old to enter Jägermeister Dome. Security will be enforced at entrance.

Jägermeister Liqueur, 35% alc./vol. Imported by Sidney Frank Importing Co., Inc.
DRINK RESPONSIBLY

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About Jägermeister
Imported from Germany and made with herbs and spices, Jägermeister is the most popular shot brand in the United States and the leading imported cordial. Known for its creative marketing and innovative promotions, Jägermeister is imported by Sidney Frank Importing Co., Inc. of New Rochelle, NY who encourages all those 21 and over to drink responsibly.

About MDK Motorsports
MDK Motorsports, LLC is a privately held company and part of the MDK brand family of motorcycle related products and services. MDK Motorsports’ core values include quality, reliability, performance, and professionalism. These same high standards apply to the entire MDK brand family of products and services from MDK Racing to MDK Speed Equipment to Face Lift Unlimited Designs to MDK Dealerships.

About Feld Motor Sports, Inc.
Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.