Monster Energy Becomes Mammoth Title Sponsor

The longest-running amateur MX event in the nation, held at Calif.’s Mammoth Mountain, is now fronted by the Monster Energy M-claw logo

CORONA, Calif., (Jan. 25, 2010) – Officials at Monster Energy today announced that the M-claw logo will front America’s longest-running amateur MX race – the Monster Energy Mammoth Motocross – scheduled for 11 days of racing action in Mammoth Lakes, Calif., June 17-27.

Running continuously since 1968, with the past ten years being sold out in terms of rider entries, the Monster Energy Mammoth Motocross is the premier amateur MX event on the west coast and easily one of the highest-attended/contested amateur motocross events in the world. Averaging well in excess of 3,000 racers in every age group and bike classification available, “Mammoth,” as it’s known throughout the MX industry, is a perfect fit for Monster Energy’s core relation with the sport of dirt bike racing and the company’s largest move to date in sponsoring a national-caliber amateur motocross event.

“Tomorrow’s stars of Monster Energy Supercross can be seen today at Mammoth,” says Monster Energy’s Communications Director, Eric Johnson. “Monster Energy sees the importance in this and involving ourselves at the early stages of these athletes’ careers through the backing of the Monster Energy Mammoth Motocross. The grassroots nature of the event, coupled with the fact that it’s a week-long family destination and ‘celebration’ of the sport of motocross makes it a highly attractive property for Monster Energy to back.”

Located at Mammoth Mountain Ski Area, the world-class Mammoth MX track is set up to challenge the top professional riders – including longtime Mammoth racer, Monster Energy’s Jeremy “Showtime” McGrath – as well as being rideable for everyone from the mini kids through the older Vet class racers. And new for this year is the fact all these riders will work to qualify for the Monster Energy Mammoth Mountain Motocross through the “Monster Energy Road to Mammoth Qualifier Series,” featuring qualifying events located through the state of California for the premier June event at Mammoth.

“Mammoth Motocross is proud to announce our new partnership with Monster Energy.  The Monster team brings a great name and product to our event,” said Monster/Mammoth MX Director Mike Colbert. “We are happy to align ourselves with an organization whose values mirror our own, with a commitment to athlete excellence and stewardship of our environment.”

The Monster Energy Road to Mammoth Qualifiers are as follows:

*       Qualifier #1 Feb., 6-7, Milestone MX, Riverside, Calif.
*       Qualifier #2 Feb., 20-21, Rynoland, Anza, Calif.
*       Qualifier #3 Feb., 27-28, Competitive Edge, Hesperia, Calif.
*       Qualifier #4 March 20-21, Oatfield MX, Turlock, Calif.
*       Qualifier #5 March 27-28, Perris Raceway, Perris, Calif.
*       Qualifier #6 April 10-11, Honey Lake Raceway, Milford, Calif.

For more information, visit www.mammothmotocross.com or contact the Monster Energy Mammoth Motocross office at (760) 934-0605.

Monster Energy supports the scene. Be it, MX, SX, surfing, BMX, go-karts, pit bikes, mountain bikes, PWC racing, off road, rally, insane distance jumping, MotoGP, road racing, supermoto, FMX, skate, rock crawling, wake, surf, snow – name it – seems athletes and bands are rockin’ Monster Energy more than anything these days. Check out the types – Original Monster Energy, Lo-Carb Monster, Monster Assault, Monster’s fruit juice hybrids dubbed Monster Khaos, Monster M-80 and Monster MIXXD, the ground-breaking Java Monster and X-Presso Monster premium coffee & cream drink line supercharged with Monster Energy’s blend, 3 oz. Monster Hitman Energy Shooters, Monster Import, and the new nitrous oxide injected Nitrous Monster. Everybody running the Monster Energy Mammoth MX will be diggin’ ‘em – so will you. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com