March 27, 2008 (Pebble Beach, CA)- Hardcard Holdings, LLC,
announced today that multi-time amateur motocross champion and rising
star in the Women’s Motocross Association (WMA) professional series,
Ashley Fiolek, has signed an agreement with Hardcard for management
representation as part of a growing list of motorsports-related
services the company provides.
“Racing professional motocross is the path that will help
define my life and I have a goal of becoming the fastest women’s
motocross racer in the history of the sport!” says 17 year-old
Ashley. “My family and I chose to work with the Hardcard team, as
they really understand what I want to achieve and how I want to do it.
Their background and experience are going to be a great asset for my
“We are elated to be working with Ashley Fiolek as she has
the potential to be one of motorsports’ most inspirational figures
and to transcend her racing success in other areas of life,” says
Hardcard Partner, John C. Farris, Jr.
Though she only turned pro in late 2007, she has already
garnered impressive media attention with features in Rolling Stone
Magazine, ESPN Magazine and many of the motocross print and online
publications, as well as in segments on Speed and OLN TV. Ashley is
also popular with her sponsors and, in addition to being a Red Bull
athlete since 2006, has been featured in national marketing campaigns
from American Honda, Oakley, Alpinestars, Fox Racing and EVS.
About Ashley Fiolek
Born profoundly deaf, Ashley began riding and racing
motorcycles at age seven and began working her way up the amateur
motocross ranks. In 2004, at the age of 13, she won her first national
championship at the Air Nautiques AMA Amateur National Motocross
Championships at Loretta Lynn’s. Between 2005 and 2007 she went on to
win 12 more national championship titles and has won more than 100
races in her career so far.
Ashley made her professional debut in September 2007 at the
Women’s Motocross Association (WMA) Steel City, PA round where she
finished an amazing fifth place overall and got the holeshot in both
motos. For 2008, she plans on competing for the WMA Championship
Title, the premier women’s motorcycle series and the only
professional women’s motorsport series in the U.S. See:
Through her accomplishments in motocross and the worldwide
media coverage of her racing career, she has become an inspiration for
deaf people and motocross fans around the world, many who follow her
life on www.ashleyfiolek.com. Ashley communicates through signing,
reading lips, email and text messaging (often sending 1000 texts a day
on her TMobile SideKick!).
Ashley also enjoys photography, editorial work and writes a
monthly column for Transworld Motocross Magazine. She lives in Florida
with her mom, dad and four-year-old brother and attends Keystone
National High School.
Hardcard Holdings, LLC, is a leading motorsports management
and consulting firm specializing in motorsports and motorcycle- related
marketing. Hardcard’s partners are VP/CEO-level executives with
experience in management of racetracks, sanctioning bodies, brand
management, licensed merchandise, sponsorship development, race teams
and publishing. Hardcard partners have worked with many companies that
have used motorcycling as a marketing platform including: Toyota,
Chevrolet, Ford, Dodge, Monster Energy, Progressive, Oakley and Fox
Racing. Current Hardcard cllients include Indianapolis Motor Speedway,
Barber Motorsports Park, The Promotions Company, Red Bull, Axio, Campos
Creative Works and Bell Helmets. See: www.hardcard.net.