NEW ERA CAP SCORES LICENSE TO BE THE OFFICIAL CAP FOR THE
NATIONAL FOOTBALL LEAGUE

~~ Five Year Deal to Kick Off in April 2012 with Debut of NFL Draft Cap~~~

October 14, 2010 (Buffalo, NY) – New Era Cap Co, Inc., a global lifestyle headwear and apparel brand, is proud to announce it will be the official on-field cap for the National Football League (NFL). The five-year deal, approved by the league and its owners, adds to New Era’s current licensing relationship with Major League Baseball, where they have been the official on-field cap since 1994.

neweraUnder the terms of the agreement, New Era will have exclusive distribution rights and branding for all on-field, sideline and locker room caps, as well as co-exclusive rights for fan headwear worldwide. Beginning April 2012 and running through March 2017, New Era will also produce hats for marquee events, including the NFL Draft Day Cap and the Super Bowl.

Best known for their signature 59FIFTY, New Era will have the rights to manufacture headwear with all 32 NFL team logos along with the co-exclusive U.S. rights for women’s apparel. This merchandise will be found at all NFL stadiums, www.nfl.com, www.neweracap.com, New Era Flagship stores and retailers throughout the world.

“New Era has evolved over the last 90 years and the joining of these prominent logos – the NFL Shield and the New Era Flag unites two of the most recognizable brands in our industry,” says Christopher H. Koch, CEO. “We’re excited to bring our unique combination of style and fashion to the NFL’s passionate fan base while providing these fans with the opportunity to own the official on-field headwear worn by their favorite NFL players.”

“The NFL and New Era are two iconic brands and we are pleased to team with this industry leader to produce headwear that will be seen on sidelines and in the stands around the country and on streets around the world,” said Leo Kane, NFL’s vice president of consumer products.

New Era currently holds over 200 licenses including premier sports leagues, such as the National Basketball Association, the National Hockey League, and other international sports leagues, as well as with organizations like Disney, Marvel and Ali Enterprises.

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About New Era Cap Co., Inc.
New Era products have been a canvas for consumers to showcase their individuality and personal style for over 90 years. With billions of headwear styles, it’s best known for being the official on-field cap for Major League Baseball as well as creating the iconic 59FIFTY fitted cap. New Era continues to be a lifestyle brand of choice not only with their headwear collections, but also accessories and apparel lines for men, women and youth. The Company is headquartered in Buffalo, N.Y., operates facilities in Canada, Europe, Japan and Hong Kong, and is a Participating Company (PC) of the Fair Labor Association. For more information on the brand, visit www.neweracap.com.