Sun Valley, ID, November 23, 2010 — SCOTT Sports is pleased to announce that amateur sensation Dakota Alix has signed to wear SCOTT apparel and goggles for the 2011 season. Dakota will race in the new apparel line and the highly anticipated Hustle Goggle equipped with the SCOTT Fit System.
“I couldn’t be happier to have Dakota on the team. SCOTT will support Dakota and the rest of the amateur team; Dakota has proven he knows what it takes to be a champion,” said Kevin Strikwerda, US MX Marketing for SCOTT Sports. “SCOTT has a credible history of supporting the sports best amateurs and is looking forward to Dakota’s first season with Scott Sports.”
The 2011 season will undoubtedly be Dakota’s breakout season. He turned some heads this year at the Loretta Lynn Amateur Championships and caught the eye of the Scott crew. “To be with them is awesome. The goggles and gear are the best I have ever worn and I’m very excited to be part of it all,” said Dakota Alix.
Dakota Alix will make his debut at the 2010 Winter National Olympics in Gainesville, FL.
SCOTT SPORTS, Inc., established in 1958 and located in Sun Valley, Idaho, is a leading international manufacturer of premium bike accessories/equipment, running shoes, motosport and wintersport products.