Triple Eight Hires New National Marketing Manager

New York City, NY – 4/16/08 – Triple Eight, the industry leader in action sports protective gear, has hired marketing guru, Carter Olcott as their new National Marketing Manager. Triple Eight NYC specializes in providing the skate and snow industries with the most advanced product in the protection category, focusing on producing gear for every level athlete.

“I’m very excited to be with Triple Eight and everyone involved with the company,” says Olcott. “To be part of a leading brand in a category that is so very important like protection and safety gear, is not only a great move professionally, but also rewarding as an action sports enthusiast.”

Crossing back over to the snow and skate industry, Olcott spent the past two years working in the Motocross industry as the US Sales and Team Manager for TCX Boots, a European leader in motorcycle boot sales and production. In 1999, Olcott started his action sports career with Burton Snowboards where he moved up the ranks to Team Manager. 2003 brought a move to Octagon’s Olympic and Action Sports Division in Portland Maine as an Associate Client Manager working with the snow and skate industry’s top athletes.

“Carter brings the knowledge and passion that we look for here at Triple Eight. He is dedicated to bringing our marketing and brand awareness to the next level. We couldn’t be more excited about having him on board,” says owner and President Bobby Oppenheim.

Triple Eight is one of the fastest Growing action sports companies in the industry. Triple Eight delivers more than quality products. They deliver the promise of potential. Through quality craftsmanship and constant innovation, Triple Eight consistently provides professional and amateur athletes with the best equipment to participate and push their limits safely.

For more information, contact Carter Olcott at 212 475 8882 or email him at carter@triple8.com . Please also visit www.triple8.com for all the latest info on our product line and athletes.