Honda's Supercross Lites class factory support team will feature the
Unbound Energy brand as its "official" energy drink beginning this
weekend in California
CORONA, Calif., (Jan. 1, 2009) – Officials at Unbound Energy announced
today a sponsorship deal with Geico Powersports/Honda, featuring one
of AMA Supercross' premier factory Lites class support teams, led by
Eastern Regional SX Lites champ Trey Canard, which now showcases the
southern California-based Unbound Energy drink's logo on their bikes
and Fox Racing gear as the team's official energy drink for the 2009
AMA Supercross and Outdoor National MX seasons.
With Canard leading the Geico Powersports/Honda charge and teamed with
an electrifying supporting cast that also features worthy Australians
Brett Metcalfe and Dan Reardon, along with top American rookie
prospect Blake Wharton, the Geico Powersports/Honda Team – fueled by
Unbound Energy – will for sure be in the hunt for a title defense and
plenty of podium finishes when the supercross season gets rolling this
Saturday, Jan. 3, in Anaheim, Calif., at Angel Stadium.
"Unbound Energy is pumped to be associated with a top notch,
professional organization like Geico Powersports/Honda and its all
star lineup of racers and support staff," said Unbound Energy's Jon
Bratta. "Unbound Energy is looking forward to helping fuel another
championship to an already legendary racing program's history in both
supercross and motocross."
Geico Powersports/Honda, also known as the Factory Connection team, is
co-owned by Rick Zielfelder and Jeff Majkrzak. Founded in the late
1990s with former Honda great Mike LaRocco, Geico Powersports/Honda
has grown into, as Bratta pointed out, one of the most well-respected
and professionally-run race teams in the sport of motocross – enough
so to be trusted by the ultra-precise Honda corporation to runs its
No. 1 Lites class support program.
"The energy drink market has a strong foothold in motocross and we
took our time in considering several different energy drinks and how
they would align with the Geico Powersports Honda program." said
Majkrzak. "Unbound Energy represented to us a professional and
aggressive brand that's moving vertically and aligns very well with
our program. We're looking forward to our new relationship and our
team's efforts to promote the Unbound Energy product both on and off
In addition, Majkrzak added that given Unbound Energy's major
distribution points at motocross-friendly retail outlets such as BP
and am/pm, the opportunities for joint promotion with the Geico
Powersports/Honda team – fueled by Unbound Energy – will continue to
arise and flourish throughout the competition season.
"This is going to be big for both of us," added Bratta. "With Trey
Canard stepping up to defend his 2008 ESX class championship,
Australia's top young racing talents and a young American rookie racer
that's certain to turn some heads, the co-promotional opportunities
between Unbound Energy and Geico Powersports/Honda will be endless and
we're looking forward to tapping into that energy.
"Also, everyone at Unbound Energy wishes the Geico Powersports/Honda
team a safe and fun New Year and we'll look forward to seeing you
under the team's awning this weekend in Anaheim!"
The 2009 supercross season opens this Saturday, Jan. 3, at Anaheim's
Angel Stadium. For more information on supercross visit www.supercrosssonline.com
And for the latest reports and features on the Geico Powersports/
Honda Team – fueled by Unbound Energy – check back often to www.unboundenergy.com
Make your own rules…live outside the lines. Unbound Energy, Unbound Lo-
Carb Energy and the new Unbound Energy + Juice are available in 16 oz.
cans at BP, am/pm retail and CVS locations, with more locations being
added every day!