FLY Racing | Ride Life 2016 Gear Launch

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FLY Racing’s new “Ride Life” advertising campaign is incredible.¬†The apparel brand¬†has filled commercial spots of the 2015 Lucas Oil Pro Motocross Championship with 30-second spots that show a different side of the motocross world. Rather than pro riders throwing whips and blasting berms, we see fathers and sons sharing heartfelt moments working on bikes or learning to earn what they want most. To celebrate the release of their 2016 line of racing gear, FLY Racing took over a rooftop bar in Portland and clad their list of sponsored riders in fresh styles at the Washougal event.

TO SEE THE COMPLETE LINE OF FLY RACING APPAREL, VISIT FLYRACING.COM OR YOUR PREFERRED RETAILER