DEFT FAMILY debuts 2010 Glove Collection at Summer X Games 15
Temecula, CA (July 30, 2009) DEFT FAMILY, a united family of athletes, artists and creative
individuals and one of the newest brands to hit the action sports industry, are proud to debut their
2010 glove collection at Summer X Games 15.
The DEFT FAMILY will debut their new line with a hand-picked team of some of the most well known athletes in the industry. The team consists of co-owner of DEFT FAMILY and Freestyle Motocross phenom, Nate Adams, FMX superstar, Todd Potter as well as X Game contenders Tarah Geiger, Christian Craig, Myles Richmond and Taka Higashino. In addition, BMX dirt rider, TJ Ellis will be sporting the new gear at the ASA Big Air Triples event during X Games.
The 2010 collection will be available in Winter 09, exclusively at www.deftfamily.com. The DEFT FAMILY website will go live after X Games with product updates, team rider profiles, blogs and videos. As part of the launch, DEFT FAMILY will offer a limited edition LA glove available for purchase found only at www.deftfamily.com.
ABOUT DEFT FAMILY
DEFT represents a united family of athletes, artists and creative individuals inspired by the underground lifestyle to smash boundaries and define our future. DEFT was started by a core crew of friends; each gifted in their own Way, united as DEFT FAMILY. Each influenced by Music, Art, Culture,
Sport, Faith and Fashion. DEFT products are created by DEFT FAMILY members to deploy individual expression and personality. Committed to bringing the costumer high quality products combined with a fresh look, DEFT FAMILY is a brand and a lifestyle…
WE ARE DEFT.