New division at Skullcandy, Inc., 2XL core audio products “personifies” Jason Lawrence’s brazen & edgy attitude in the action sports world
 
CARLSBAD, Calif., (December 31, 2008) – Jason Lawrence (Boost Mobile/ampm/Monster Energy/Troy Racing) is stoked to announce the addition of a new sponsor to his 2009 race effort. 2XL, a division of audio electronics giant Skullcandy, Inc., is on board with Lawrence and already piping the loudest, rowdiest rock & roll music into his ears and above the din of the 97-plus decibel 250F he’s been religiously clicking off practice laps on.
 
“These things rock,” yelled Lawrence moments after he first plugged the set of 2XL Snake Eyes hanger buds into his iPod.
 
And a sponsorship was born.
 
“JLaw personifies the brand, attitude and scope of 2XL and we’re looking forward to him representing with the 2XL products this year and beyond,” said 2XL’s Tom Brady. “Product orientation, graphics, attribute –  JLaw’s all that which it’s about.”
 
With Lawrence returning as the defending WSX Lites champ, 2XL aligns itself with podium credibility right out of the gate in terms of flat out supercross visibility. But better yet 2XL gains instant street cred with the legions of hard-driving young supercross fans that look at JLaw as one of their own. His punk attitude may not sit always well with corporate suits, but in the world of rock & roll – and delivering it to your ears - it’s paramount.
 
In addition, Lawrence’s Mobile/ampm/Monster Energy/Troy Racing teammate, Nick Wey, will also be running the 2XL product.