Brand Yourself | Canvas MX

Michael Leib made waves earlier this season as the first rider to wear gear by Canvas MX, a brand that specializes in completely blank sets that allow a rider to┬ápersonalize each kit with logos of their choice. Freestyle motocross has been incredibly accepting of the start-up firm, as Nate Adams, Taka Higashino, Beau Bamburg, and Robbie Maddison have all jumped into threads that offer maximum branding for their various sponsors. Is this the next big trend in MX, a sport that is dependent on advertising dollars? Time will tell…

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