AURORA, Ill. (January 2, 2007) — The domestic portion of the 2006-2007 Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series season kicks off in a big way this weekend, as SPEED, the definitive motor sports and automotive lifestyle network, provides the first LIVE broadcast of the Amp’d Mobile AMA Supercross Series season opener from Angel Stadium in Anaheim, Calif. Beginning at 10:00 pm EST/ 7:00pm PST on Jan. 6.
Popular SPEED play-by-play announcer Ralph Sheheen will lead the broadcast team, as 2004 Motorcycle Hall of Fame inductee and former AMA Supercross champion Jeff Emig will provide color commentary. Making the jump from live event announcing to television announcing will be Erin Bates, as she will dig into the weekend’s stories from the stadium floor and from the paddock.
“Broadcasting LIVE from Anaheim demonstrates our continued commitment to Live Nation and the Amp’d Mobile Supercross property, said Pete Richards, SPEED coordinating producer. “We couldn’t be more pleased with our relationship, and how well it’s been received by our audience. Our first LIVE event from Las Vegas was a huge success, so it was a ‘no-brainer’ to cover an event in the heart of supercross mania.
“What these athletes go through is unbelievably grueling, Richards continued. “The very nature of the sport lends itself to that — with high speeds, incredible jumps and tight racing quarters — each adding to the intensity and drama played out during every race. I think the fans will really enjoy what they see.
“Angel Stadium has become the quintessential home of supercross, and Anaheim 1 is always the one of the most anticipated races of the season, said Ken Hudgens, vice president of marketing, Live Nation. “Having this highly anticipated race broadcast live for the first time ever is a milestone for the sport. The event is a traditional sell-out, so this will allow fans from around the world can watch this epic race live on SPEED.
For SPEED, this is only the second time an Amp’d Mobile Supercross race will be called LIVE on television. The 2006 season closer in Las Vegas was the inaugural LIVE presentation earlier this year. Rising star James Stewart took home victory and the Amp’d Mobile World Supercross GP championship, while Ricky Carmichael’s runner-up finish put an exclamation point on his Amp’d Mobile AMA Supercross Series championship.
“Amp’d Mobile Supercross is one of the most amazing sporting events I have ever had the pleasure of covering, Sheheen commented. “It’s hard to believe how fast these competitors get through almost impassable obstacles. Imagine going through the ‘whoops’ section throwing caution to the wind.
“The dedication these competitors must have in order to elevate themselves to highest levels of this sport — their training, discipline, concentration — is unlike anything I’ve ever seen in any other sport. Even with all the safety precautions and equipment, ultimately, it’s still one person, a motorcycle and a lot of dirt underneath an incredible amount of air.
During the broadcast, Kawasaki will be presenting an Amp’d Mobile Supercross-related poll question, as viewers have the opportunity directly interact with what they are watching from Anaheim. Fans will be able to log onto www.SPEEDtv.com to answer the question, and the results will be discussed as the races progress.
Each Amp’d Mobile Supercross race is available free at SPEEDtv.com seven days post event through ‘SPEED on Demand’ powered by Yamaha. Log onto www.SPEEDtv.com and click into ‘SPEED on Demand’ in the interactive menu to access, or type keyword, ‘Yamaha.’
SPEED, celebrating its 10th Anniversary in 2006, is the nation’s first and foremost cable network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programmingrom the track to the garage. Now available in more than 74 million homes in North America, SPEED is among the fastest growing sports cable networks in the country and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services.
For more information about the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, please log on to www.supercrossonline.com. For media requests, please contact Denny Hartwig at 630-566-6305 or e-mail at firstname.lastname@example.org.
About Amp’d Mobile World Supercross GP"¢/Amp’d Mobile AMA Supercross Series
Amp’d Mobile World Supercross GP, produced and promoted by Live Nation is a 17-round global off-road motorcycle stadium racing circuit. Riders must compete in the international rounds to be eligible to win the world championship. In 2006-2007, the 17-event Amp’d Mobile World Supercross GP will be comprised of two international events and 15 of the 16 events that are conducted in major cities throughout the United States as a part of the Amp’d Mobile AMA Supercross Series. Amp’d Mobile AMA Supercross Series is a 16-event series solely conducted in the United States. The other Amp’d Mobile AMA Supercross Series event held in Daytona Beach, Fla., is independently produced by the International Speedway Corporation and is not a part of the Amp’d Mobile World Supercross GP. An Amp’d Mobile AMA Supercross Series rider will be crowned as the national champion for the series of events conducted in the United States only.
The FIM, Federation Internationale de Motocyclisme, is the body that globally governs motorcycle sport at the world level. Among other matters, the FIM groups together 94 affiliated National Federations relating to the sport of motorcycle racing. AMA Pro Racing is the National Federation representative that sanctions motorcycle-racing events in the United States. Dorna Off Road S.L. is an internationally recognized sports management group established in 1988 with an emphasis on major international motor sports events. Dorna is headquartered in Madrid, Spain with branch offices in Barcelona, London and Tokyo. In addition to its involvement with Amp’d Mobile World Supercross GP, Dorna manages the rights to MotoGP. For more information on Amp’d Mobile World Supercross GP/ Amp’d Mobile AMA Supercross Series, log on to www.supercrossonline.com.
About Live Nation
Live Nation is the world’s leading live entertainment company, annually connecting more than 67 million fans with their favorite performers at over 33,000 events. We are the largest producer of live concerts in the world, the second-largest venue management company and have a rapidly growing online presence. Live Nation creates superior experiences for artists and fans, regularly producing tours for the biggest superstars in the business, including The Rolling Stones, Madonna, U2 and Coldplay. Globally, we own, operate and/or have booking rights for more than 170 venues, including House of Blues-branded music venues and prestigious locations such as San Francisco’s Fillmore Auditorium, Nikon at Jones Beach in New York and London’s Apollo Theatre and Wembley Arena. Live Nation’s websites collectively are the second most popular entertainment event websites in the United States, according to Nielsen//NetRatings. Headquartered in Los Angeles, California, Live Nation is listed on the New York Stock Exchange, trading under the symbol “LYV. For more information regarding concerts near you, Live Nation and its businesses, please visit our website at www.livenation.com.
About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp’d Mobile AMA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship presented by Parts Unlimited. For more information about AMA Pro Racing, visit www.amaproracing.com. Accredited media outlets can also access AMA Pro Racing’s online Press Room at www.amaproracing.com/pressroom.
MA Supercross Series, the AMA Toyota Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship presented by Parts Unlimited. For more information about AMA Pro Racing, visit www.amaproracing.com. Accredited media outlets can also access AMA Pro Racing’s online Press Room at www.amaproracing.com/pressroom.