AURORA, Ill. (November 23, 2005) ¿ Clear Channel Entertainment’s Motor Sports division announced today that Next Level Sports Management has been retained to assist in PR and media coordination for the 2005-2006 Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series.
Next Level will be represented by Tony Gardea, a 15 year veteran of the sport and a former PR Director for Mickey Thompson Entertainment Group, who co-produced the supercross series with PACE Motor Sports in the early-1990s. In addition to his previous event experience, he also handled the PR for Team Kawasaki’s professional motocross program where he attracted excellent publicity for team riders, including Ricky Carmichael and James Stewart.
“We are pleased to add someone of Tony’s caliber to our Supercross PR team,” said Mark Abernethy, senior director of brand marketing, Clear Channel Entertainment ¿ Motor Sports. “Opening the doors to more industry, local, national and international media outlets is essential to the growth of Amp’d Supercross. Denny Hartwig and Tony Gardea will bring more exposure to the sport, the dynamic personalities, and the sponsors, through an aggressive media campaign.
“Tony’s familiarity with the sport, its history and its riders, combined with his media knowledge and industry relationships with makes for an exciting and logical addition to our current PR efforts.”
Gardea will team with Clear Channel’s Director of Media Relations Denny Hartwig to cover the 17-race Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, implementing an expansive PR plan that builds on the sport’s popularity while widening the horizons for new growth and awareness.
For more information about the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series, please log on to www.supercross.cc.com.
About Amp’d Mobile World Supercross GP¿/Amp’d Mobile AMA Supercross Series
Amp’d Mobile World Supercross GP is a 17-round global series that is produced and promoted by Clear Channel Entertainment and Dorna Off Road S.L. The Amp’d Mobile AMA Supercross Series is a 16-round national series within the United States that is produced and promoted by Clear Channel Entertainment, with the exception of the event held in Daytona Beach, Fl. that is independently produced by the International Speedway Corporation and also is not a part of the Amp’d Mobile World Supercross GP. Riders must compete in the international rounds to be eligible to win the World Supercross GP championship. In 2005-2006, the 17-event Amp’d Mobile World Supercross GP will be comprised of two international events and 15 of the 16 events that are conducted in major cities throughout the United States as a part of the Amp’d Mobile AMA Supercross Series. The winner of the Amp’d Mobile AMA Supercross Series will be crowned as the national champion for that series.
Clear Channel Entertainment, a leading producer and marketer of live entertainment events is a subsidiary of Clear Channel Communications (NYSE:CCU), a global leader in the out-of-home advertising industry. Clear Channel Entertainment currently owns, operates and/or exclusively books approximately 130 live entertainment venues, including nearly 100 in North America and more than 30 in Europe. In 2003, 69 million people attended approximately 32,000 events promoted and/or produced by the company, including live music events; Broadway, West End and touring theatrical shows; family entertainment shows; museum exhibitions, and specialized sports and motor sports events. In addition, the company’s independently operated athlete representation business, SFX, provides management, marketing and financial consulting services to many of thhe world’s top professional athletes. Clear Channel Entertainment operates throughout North America, Europe, and Australia. More information may be found by visiting www.cc.com and www.clearchannel.com.
About AMA Pro Racing
AMA Pro Racing is the leading sanctioning body for motorcycle sport in the United States. Its properties include the Amp’d Mobile AMA Supercross Series, the AMA Motocross Championship presented by FMF, the AMA Superbike Championship presented by Parts Unlimited, the AMA Ford Quality Checked Flat Track Championship and the AMA Supermoto Championship. For more information about AMA Pro Racing, visit www.amaproracing.com.