AURORA, Ill. (August 17, 2004) – Clear Channel Entertainment¿s Motor Sports division announced today that an additional 80 hours of MX Hour on Outdoor Life Network (OLN) will be delivered to more than 2,000,000 homes this Fall.
MX Hour features the National Arenacross Series and IFMA Freestyle Motocross in one-hour programs on OLN that gives fans all of the action and an inside look at these two growing sports. Now in its second season, OLN originally committed to 26 hours of original programming with 26 hours of repeat shows. Now, with nearly 150 hours of MX Hour, the riders, sponsors and teams of the two sports have a increased their media value exponentially. OLN recently received their highest ratings in history with the coverage of the Lance Armstrong¿s record-breaking sixth Tour de France victory.
¿This is a huge commitment from OLN,¿ said Ken Hudgens, vice president of marketing, Clear Channel Entertainment – Motor Sports. ¿This is big news for the riders and teams who will deliver even more nationally televised exposure to their sponsors through these additional 80 hours of airtime.¿
Outdoor Life Network is the leader in outdoor adventure and action sports television. Now in more than 60 million homes, OLN is the home of The Tour de France and the ultimate resource for people interested in the outdoor lifestyle. The network offers exclusive programming in four primary areas: Outdoor Adventure, Action Sports, Field & Stream® and Bulls & Rodeo. OLN is distributed via cable systems and satellite operators throughout the continental United States and Hawaii.