Bookoo Arenacross Now “Powered By Toyota

Toyota: Moving Forward New Arenacross Series

Santa Ana, CAOctober 31, 2005 — Advanstar Communications, Inc. today announced that the new K&N Filters presents BooKoo Arenacross Championship Series will be supported with a “powered by sponsorship of Toyota. Toyota Trucks has a long-standing relationship with Advanstar Communications as the presenting sponsor for the Cycle World International Motorcycle Shows® and now further strengthens that relationship as they partner with the 12-round BooKoo Arenacross Championship Series. 

“Toyota has been a tremendous partner with Advanstar and the International Motorcycle Shows for many years and the opportunity to extend that relationship to include the new Arenacross Championship series is a great way to build on an already solid relationship, said Mike Kidd, Arenacross Director for Advanstar. 

Arenacross racers and motorcycle enthusiasts in general, are huge consumers of light trucks. Their passion for motorcycles dictates that they own a truck to haul their bikes and gear to their riding destination. Through BooKoo Arenacross, Toyota will have even greater access to this important segment of the motorcycle market.  The BooKoo Arenacross will be featured concurrently with four Cycle World International Motorcycle Shows® in Fort Worth, Denver, Long Beach and Minneapolis provides an excellent opportunity for Toyota and Advanstar to cross promote at these events.

“Toyota has long realized the importance trucks play in the ability of off-road riders to do what they love, said Jim Farley, Toyota Motor Sales, U.S.A., vice president Toyota marketing.  “So, we are excited that we can expand our already successful moto relationship with Advanstar as we help support and move forward Arenacross racing.

BooKoo Arenacross promises to deliver bigger air, more speed, and better racing.  The series kicks off in Fort Worth, Texas Nov 4-6, 2005 and wraps up in Tulsa, Oklahoma, Feb 10-12, 2006. For more information please go to (1-817-595-5844).

About BooKoo Energy Drinks

BooKoo energy drinks are available in three sizes from the World’s biggest 24-ounce can to the smallest and most powerful, a concentrated 5.75-ounce “slammable size that’s perfect for a fast blast of pure energy.  They come in three great flavors — Original Citrus, Wild Berry and Zero Carb.  For more information please go to (1-817-595-5844) or to (1-866-568-3322).

About Toyota Motor Sales (TMS), U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion in the United States, marketing products and services through a network of 1,422 Toyota, Lexus and Scion dealers in 49 states. Established in 1957, TMS and its subsidiaries also are involved in distribution logistics, motorsports and general aviation. The company’s main Web site,

About the Advanstar Powersports Group

The Powersports Group is the biggest producer worldwide for trade and consumer shows in the powersports industry, including the single largest aftermarket trade-only event: the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, Advanstar’s powersports shows encompass nearly every product in all segments of the industry. ACI’s Big Twin West show represents the passion of Big Twin, bringing together the manufacturers, builders, and buyers who poweer the marketplace. Targeting motorcycle markets across the country, Advanstar’s Cycle World International Motorcycle Shows presented by Toyota Trucks draws more than 600,000 powersports consumers. Newly launched Arenacross Championship Series will debut in Fort Worth, Texas as stop one of a 12-event indoor dirt bike race series for competitors, racers, and fans of all ages. The powersports group also publishes leading trade publications Dealernews magazine and American Big Twin Dealer, as well as event-associated consumer publications Powersports Magazine, Hollister Guide, and Sturgis Guide.

About Advanstar Communications Inc.

Advanstar Communications Inc. is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 55 expositions and conferences, 55 publications and directories, 75 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to “Connect Our Customers With Theirs.” Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.