BooKoo Energy Steps Up Again With Team  Sponsorship for Advanstar¿s BooKoo Arenacross Championship Series

BooKoo Energy Drink to Sponsor Proton 1 Race Team with Holland, Lacy and Hinson Filling Roster

Santa Ana, CA October 26, 2005 ¿ Advanstar ¿ a leading  provider of print, event and online media for the powersports, off-road and  automotive aftermarket industries ¿ today announced BooKoo Energy Drink  will become the primary sponsor of the Proton 1 Race Team for the K&N  Filters presents BooKoo Arenacross Championship Series with riders Rusty  Holland, Tiger Lacy and Casey Hinson.

The team, based  out of Provo, Utah, is a new start-up team with goals to  establish themselves as a strong contender each week for wins along with  taking the inaugural BooKoo Arenacross Series Championship Title. Additional  team sponsors include Al Lambs Dallas Honda,Ragnarok Clothing, Sundance Mountain Spring  Water, Factory Backing, Sunstar Sprockets, Dragon Optical, TriStar Clamps, and ICW Stands.

Team manager,  Nick Spano says, ¿The entire team is looking forward to running the BooKoo Arenacross Series.  Bookoo Energy has stepped up big in the world  of action sports and we are very excited to be associated with such a great  product. Along with BooKoo Energy and Proton 1 Oils, we have companies likeAl Lamb¿s Dallas Honda, Ragnarok Clothingand Sundance Mountain  Spring Waterthat enabled us to put together a very aggressive program.¿  Spano  added that, ¿All three of our riders have something a little different  to offer, Rusty is a salty veteran that knows how to mix it up and has the  most Arenacross experience,  Tiger is hungry and will probably be the most aggressive and Casey will show  the speed youth can bring to the team.¿

¿I love  Honda! I love BooKoo! I amvery  excited and ready to go,¿ said an elated Tiger Lacey. ¿I¿ve  been looking for a strong program like this for a long time. I plan to take  one race at a time and be in the big picture at the end of the series, which  is to win the BooKoo Arenacross number one plate.¿

BooKoo motor sports representative Greg  Swirczynski says, ¿The opportunity to have a team  within the BooKoo Arenacross Championship Series is very exciting for our  company. We plan to use the benefit of a team to promote our product and series through many of our associates and retail outlets.¿

¿This is  really big news for our Arenacross series,¿ said Advanstar Race  Director Mike Kidd. ¿Once again BooKoo shows they are a true partner by  stepping it up to support a team along with their title sponsorship.¿

Watch for the  team at the opening round in Fort Worth, TX on November 4-5 at the Fort Worth Convention  Center held in conjunction with the Cycle World  International Motorcycle Show.

K&N Filters presents BooKoo Arenacross Championship  Series tickets are now on-sale through Ticketmaster and Ticketmaster outlets, (Fort Worth), (St. Charles)  and participating Kawasaki Dealers in both markets.  The 12-event race  series kicks off in Fort Worth, Texas November 4-6, 2005 and wraps up in Tulsa, Oklahoma,  February 10-12, 2006. For more information please visit (1-817-595-5844).


The Advanstar Vehicle Group is a leading provider of  integrated media solutions to the automotive aftermarket, off-road and  powersports industries, offering a dominant portfolio of 7 magazines including new titles American Big Twin  Dealer, Off-Road Business and DIRTsports;  15 targeted ssupplements and buyers guides; 17 consumer events including  leading brands Off Road Expo, the largest off-road consumer show in the  country and the International Motorcycle Shows, the largest consumer  motorcycle event series in the world; 12 races including the newly launched  Arenacross Championship Series, 3 trade shows including Dealer Expo, voted a  2005 Tradeshow Week Fastest 50 tradeshow winner; 14 websites, and 41 training  manuals for vehicle industry professionals, trade buyers, and enthusiasts.  Through a multi-media approach, Advanstar reaches 2.5 million original equipment and aftermarket manufacturers, distributors, service & repair  professionals, retailers, and consumers. Advanstar drives insightful news  analysis, research and trends, entertainment, new product information and  buying opportunities to customers at their office, home, and race track – keeping them passionate, competitive, and connected.

About Advanstar Communications Inc.

Advanstar Communications Inc. ( is a  leading worldwide media company providing integrated marketing solutions for  the Fashion, Life Sciences and Powersports industries. Advanstar serves  business professionals and consumers in these industries with its portfolio  of 81 events, 57 publications and directories, 114 electronic publications  and Web sites, as well as educational and direct marketing products and  services. Market leading brands and a commitment to delivering innovative,  quality products and services enables Advanstar to “Connect Our  Customers With Theirs.” Advanstar has roughly 1,000 employees and  currently operates from multiple offices in North America and Europe.