Branden Jesseman to Endorse Liquid Ice¿

Supercross champion will endorse the world¿s first self-contained, reusable ice wrap in 2004

PITTSBURGH (November 25, 2003) ¿ Traction Enterprises is pleased to announce that an endorsement agreement has been reached between 125 supercross champion Branden Jesseman and Liquid Ice, an Americool product. 

Liquid Ice is a unique ice wrap that cools instantly, reaches maximum cooling in 15-minutes and maintains that temperature for two hours.  It does not require refrigeration and reduces pain and swelling fast.  Liquid Ice is scientifically proven to decrease temperature by 15 degrees.

The wraps can also be used to cool athletes in intense heat situations.  The revolutionary product has been featured in Men¿s Journal, Kiplinger¿s Personal Finance, Popular Science and SELF Magazine. 

¿I tried the Liquid Ice wraps at the Washougal national this year, and they really helped keep cool me down between motos.  I have such a hard time keeping my body temperature down in the heat, and the Liquid Ice wraps make a big difference.  They¿re also better than ice for an injury.  They last longer and they¿re small and reusable so you can travel with them.  I think people in motocross will find them very helpful,¿ said Jesseman.

The agreement includes a variety of promotional appearances, logo placement on Jesseman¿s helmet and distribution opportunities within motocross. 

¿Branden is a great spokesperson for our product within the world of supercross and motocross,¿ said Louis Mariano Jr., U.S. Operations Manager for Americool, Inc.  ¿He is renowned for his commitment to health and fitness should make a significant impact on our product¿s growth in the sport.  We¿re very happy to be partnering with Branden for 2004.¿

Liquid Ice¿ was invented by Gerard Hassler, (CEO and owner of Americool, Inc.) for his own personal injuries as a professional in the Ski, Tennis, and Auto Racing world in Europe.  Mr. Hassler¿s vast knowledge in the Health and Fitness field as General Manager for an Elite chain of Spa¿s in Europe gave Mr. Hassler the knowledge needed to develop what is known today as Liquid Ice¿.  After development of Liquid Ice¿ was complete, Mr. Hassler knew he had a product that would help a lot of people in both the professional sports field as well as people from all over the world in all walks of life.  Liquid Ice¿ is now available in many countries around the world and more are being added daily. 

To learn more about Liquid Ice¿ and other fine products from Americool, Inc; visit on the web.

Jesseman¿s other sponsors include Suzuki, Fly Racing, Scott, Alpinestars, EVS, DC Shoes, Allsport Dynamics and The UPMC Center for Sports Medicine. 

Traction Enterprises is a sports marketing agency specializing in the needs of motorsport athletes and companies involved in motorsports.  For more information on Branden Jesseman, contact Denise Conroy-Galley at 724-779-9381/412-980-2336 or at