Advance, NC — November 27, 2006: Ed Kuhlenkamp, president and founder of Build-Momentum, LLC, will be participating in a panel discussion on Wednesday, November 29, 2006. The title of the panel is “Motorsports as a Way of Life: Consumer Lifestyle Marketing Strategies.
Ed Kuhlenkamp will be joined by Patty DiMucci, Director, Consumer Promotions, Garnier Fructis; Brian Gallagher, Marketing Manager, Jim Beam Brands; Anthony Migliazzo, Sponsorship Manager, The Swatch Group (U.S.) Inc. — Tissot Division; Thayer Lavielle, VP, Marketing and Brand Development, JR Motorsports; and Kevin Savoree, President and COO, Andretti Green Racing. Abraham Madkour, executive editor of SportsBusiness Journal and SportsBusiness Daily will be moderating the panel.
The group will discuss the overall state of consumer lifestyle marketing in motorsports. They will also look at the trends, opportunities, challenges and the future of lifestyle marketing in motorsports. Ed Kuhlenkamp will be sharing his views on consumer lifestyle marketing strategies in superbike, motocross and supermoto racing.
The panel discussion is part of a two-day Motorsports Marketing Forum. Street & Smith’s Sports Group is hosting the seventh annual Forum. SportsBusiness Journal and SportsBusiness Daily are publications of Street & Smith’s Sports Group. Additional details about the Forum can be found at this link:
Other presenters focusing on motorcycling racing include: Tim Saunders, Team Principal, Corona Extra — Racing; Ken Hudgens, VP, Marketing & TV, Live Nation; Gus Niewenhous, Assistant Manager, Commercial Development, AMA Pro Racing; Cameron Gray, President & CEO, M1 Entertainment.
About Build-Momentum (www.build-momentum.com)
Build-Momentum is a sports marketing company offering high-performance marketing solutions to corporations, teams, facilities, and racers involved in motorcycle racing and action sports. Services include brand strategy, sponsorship development, and public relations.
About Street & Smith’s SportsBusiness Journal (www.sportsbusinessjournal.com)
Street & Smith’s SportsBusiness Journal is a national weekly trade magazine, and the flagship publication for the Street & Smith’s Sports Group. Since its launch in 1998 it has become the undisputed authority on the business of sports and a must read for top executives in every segment of sports business—properties, sponsors, media, facilities, finance and professional services.