CMRC Canadian Motocross Championships Expands Broadcast Coverage

Stallybrass Promotions Inc and Hills Productions are pleased to announce the signing of a television broadcast package with Extreme Sports Channel in the United Kingdom. The package commences with the broadcast of the `04 CMRC Canadian Motocross Championships this fall, to be followed by the ¿05 and subsequent series.

Extreme Sport Channel reaches 17,000,000 homes in fifty-nine countries including Algeria, Austria, Bahrain, Belgium, Belarus, Bulgaria, Chad, Czech Republic, Croatia, Denmark, Djibouti, Egypt, Estonia, Finland, France, Greece, Germany, Hungary, Iceland, India, Iran, Iraq, Ireland, Israel, Italy, Jordan, Kuwait, Lebanon, Libya, Lithuania, Latvia, Malta, Mauritania, Mauritius, Morocco, Norway, Netherlands, Oman, Palestine, Poland, Portugal, Qatar, Russia, Romania, Saudi Arabia, Slovakia, Slovenia, Somalia, Spain, Sudan, Sweden, Switzerland, Syria, Tunisia, Turkey, Ukraine, United Arab Emirates, United Kingdom, and Yemen.

¿This is something we¿ve been working towards for some time and now I¿m happy to say it¿s a reality. Over the past few years we¿ve been fine tuning the production of the series so it stands up to international scrutiny,¿ said SPI¿s Mark Stallybrass. ¿When considering the response we¿ve had to the broadcast of the nationals in Canada and the United States we know we¿ve achieved that. Now we¿re ready to showcase Canadian motocross in overseas markets. We look at this as just the beginning, not the crowning glory of our efforts. We will continue to look for other broadcasters not just in Europe, the Middle East and Africa, but Asia, South America and Australia as well.¿

Stallybrass noted that the expanded broadcast of the nationals will create further awareness of the Canadian Motocross Championships, the quality of the riders participating in the series and the quality of the television production. It should also benefit the riders in terms of increasing their value as representatives of their sponsors. For the manufacturers, the aftermarket industry and corporate sponsors, a wider broadcast reach of the Canadian Championships means increased value by participating in the nationals.     

¿For a lot of the countries we¿re going to reach with our series motocross is either in its infancy, a growing sport or strictly televised entertainment and we¿re proud to be able to contribute to that. Anything that helps the sport, the motocross industry, and corporate sponsor awareness, helps us to take the sport to the next level in Canada,¿ said Stallybrass. ¿The fact that Canadian motocross will now become ingrained in the consciousness of countries with a long motocross tradition like the U.K, Belgium, France, Sweden, The Netherlands, Germany, Italy, etc., will raise our profile even more as a bona fide motocross country. Ultimately, what all this boils down to is making Canadian motocross better and better.¿   

A press release issued by Extreme Sports Channel stated that the Canadian Motocross Championships are a spectacular motorcycle racing series whose broadcast coverage is rapidly expanding. The high quality television programming for this continuing event is noted for its superb cinematography, which more than covers the action. The intense racing sequences and colourful commentary by hosts Marc Travers and Brian Koster keep viewers glued to their seats and wanting more!