Dirt Wurx Sets Sail For Sheffield, England, To Construct This Weekend’s Tenth Anniversary Sheffield International Supercross Track

MONROE, N.Y., (Oct. 25, 2006) — The world’s premier MX/SX track design and construction company — Dirt Wurx — announced today they have been hired to construct the supercross track at this weekend’s tenth running of the Sheffield International Supercross at Sheffield’s Hallam FM Arena (Oct. 28th).

For the first time in the UK’s No. 1 supercross event’s storied history, Dirt Wurx will work as the chief design consultant and exclusive builder of the track that’s seen many great American riders competing over the years, including Jeremy McGrath, Larry Ward and Mike Alessi.

“To have Rich Winkler and the Dirt Wurx crew involved with our Tenth Anniversary Sheffield International Supercross is very exciting for us, said Jamie Hellam of Future West Promotions. “We wanted to make this a very special evening for the UK fans of supercross and bringing the No. 1 supercross track designers in the world over to design and build the track this year shows how serious we are at making this event the best ever.

For his part Winkler is pumped about the opportunity to showcase Dirt Wurx’s skills abroad. “This will be the first year we’ve been involved with this race and we’ve definitely been looking forward to it, said Winkler. “From what we’ve seen in pictures and video, the Sheffield Supercross tracks are very intimate, with the fans right down on top of the action — similar to some of the smaller baseball stadiums that host the Amp’d Mobile AMA Supercross Series tracks we build here in the States.

“So we basically just got the green light from the promoters to turn it up a couple notches for the tenth anniversary race here, and that’s precisely what we intend to do.

For more information on the Sheffield International Supercross, check out their website at www.fwsx.com.

Dirt Wurx USA – the premier SX/MX track design and construction company in the world — is the exclusive supercross race track design and construction firm for Live Nation and the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series. With more than 16 years of global experience in the field, Dirt Wurx USA’s highly talented crew of designers and heavy equipment specialists not only build the world’s most visible tracks, but are also accessible for affordable track design and construction at the local level. For more information, please visit www.dirtwurx.com.

High Profile Public Relations, LLC is a multi-faceted communications agency specializing in strategic media relations — both industry and mainstream — for the powersports and action sports communities. Dialed in with all forms of power and action sports, its participants, manufacturers and live event promoters, HPPR’s Pat Schutte can be reached at (734) 369-2170 and pat@highprofilepr.com. For more information, please visit www.highprofilepr.com.