Dirt Wurx USA Called Upon To Build Daytona Supercross Track

AMA calls on country’s premier SX/MX track design and construction company to put the blueprint and dozers to Daytona International Speedway’s legendary infield supercross track

DAYTONA BEACH, Fla., (Feb. 23, 2006) ¿ Dirt Wurx USA’s president Rich Winkler announced today that Dirt Wurx will be the official track builder for this season’s Daytona round of the Amp’d Mobile AMA Supercross Series.

Dirt Wurx, which designs and constructs the 15 other supercross events produced and promoted by Live Nation, was the first choice of the AMA’s race manager, Steve Whitelock, when it was determined that Daytona International Speedway was in need of a supercross design and construction company for its supercross race scheduled for Friday, March 10th.

“I’m happy the series now has a consistent track builder for all the events,” said Whitelock. “This was something I’ve spoke with the officials at Daytona on a number of occasions. So this year we’ll have a joint effort between the AMA, Daytona and Dirt Wurx and will work to move forward with having Rich and Dirt Wurx as our regular track builder at Daytona in the years to come.”

Winkler, who used to race AMA MX Nationals as a pro back in the day, was excited about leading his track construction team onto the hallowed grounds of Daytona International Speedway ¿ the birthplace of supercross in the eastern United States.

“Daytona will for sure be one of the more unique supercross tracks we build all year,” said Winkler. “It may not be as technically difficult as putting a supercross track over a synthetic turf field inside a domed stadium in the middle of winter, but there are aspects of the design and construction that will be tough.”

Winkler explained that all of the other tracks on the Amp’d Mobile Supercross Series tour pretty much have a 360-degree viewing area. Daytona’s set up doesn’t even allow for 180 degrees of viewing, adding “That alone, when taking the fans’ sight lines into consideration, will be something we really need to sit down with the AMA and Daytona Speedway officials to figure out.”

But Winkler and his crew are up for the task. All be it a bit different than bringing a motocross track into a stadium, there’s still numerous issues the experienced Dirt Wurx crew is expecting.

“First off we’ll be on time constrains due to the road racing qualifiers,” said Winkler. “Then there’s the issue of going in over natural grass and the sprinklers and drainage system on Daytona’s infield.

“But rest assured we will do everything it takes to preserve the heritage of the Daytona Supercross, while at the same time adding that additional `Dirt Wurx’ touch to the track to make for a spectacular evening of racing for the fans.”

Dirt Wurx USA – the premier SX/MX track design and construction company in the world ¿ is the exclusive supercross race track design and construction firm for Live Nation and the Amp’d Mobile World Supercross GP/Amp’d Mobile AMA Supercross Series. With more than 16 years of global experience in the field, Dirt Wurx USA’s highly talented crew of designers and heavy equipment specialists not only build the world’s most visible tracks, but are also accessible for affordable track design and construction at the local level. For more information, please visit www.dirtwurx.com.

High Profile Public Relations, LLC is a multi-faceted communications agency specializing in strategic media relations ¿ both industry and mainstream ¿ for the powersports and action sports communities. Dialed in with all forms of power and action sports, its participants, manufacturers and live event promoters, HPPR’s Pat Schutte can be reached at (734) 369-2170 and pat@highprofilepr.com. For more information, please visit www.highprofilepr.com.