Factory Effex Rolls Into Aspen With Rocky Mountain High Hopes

Valencia, Calif. ¿ With the 2006 Winter X Games kicking off this weekend in Aspen, CO, Factory Effex is pleased to announce the list of riders representing the FX brand in freestyle MX competition.

The Metal Mulisha will be in full force, and will be represented by Brian Deegan, Ronnie Faisst and Ox.  All three will be using the 2006 Factory Effex Metal Mulisha graphics and seat covers.  This is Brian Deegan’s first trip to Aspen since his horrifying crash at Winter X VIII in 2004.  Deegan, Faisst and OX will be medal contenders as always.

Jeremy “Twitch” Stenberg, hot off his multi-medal rides as the 2005 Summer X Games, is looking to repeat the success he found in Los Angeles.  Twitch has stepped up his program, and has garnered more attention coming into Winter X.  With his switch to Yamaha, and other sponsors like ECKO Unlt’d clothing pinning their hopes on Twich, this should be another break-through weekend.  In addition, Mat Rebeaud will be using the ECKO Unlt’d graphics on his KTM 250SX.

Finally, Drake McElroy will be representing Factory Effex using the 2006 DVS Shoe Graphics.  McElroy and the DVS Crew are looking forward to a great showing as well.

“I’m really excited about the progress we’ve made in the Freestyle MX Market,” said Scott Gilly, V.P. of Sales.  “We’ve been making aggressive strides to increase our visibility with high profile riders and teams and Freestyle was one area we were really lacking.  With the list of riders we’re working with now, it’s evident that the hard work has paid off.  You look around the pits here and our presence is obvious.  This is what we’ve been building towards for the last few years.”

Winter X VIII begins this weekend in Aspen, CO.  Consult your local television listings for airtimes.  The 2006 Metal Mulisha, ECKO Unlt’d, and DVS Shoe Graphics are now available for purchase.  Please contact Factory Effex at 1-800-866-0709 or visit www.FactoryEffex.com for more information.

Factory Effex, Inc. is a Valencia, CA based company specializing in graphics, seat covers and decals for motocross bikes.  For a complete list of Factory Effex’s products please visit our website at www.factoryeffex.com.  For sponsorship and media information contact Chris Williams, Media Relations Manager at 661-255-5611, or via e-mail at cwilliams@factoryeffex.com.