Fox Riders Company Announces Worldwide Launch of New Eyewear Line Featuring Oakley Technology

MORGAN HILL, Calif., May 5, 2005 ¿ Fox Riders Company (Fox) today announced the launch of its inaugural line of sunglasses, part of a strategic alliance with Oakley. The Duncan, The Dean and The Wade are new eyewear styles that combine the spirit of Fox with the patented technology and premium craftsmanship of Oakley. In keeping with the exclusive four-year agreement between the two companies, Oakley is responsible for the manufacture, marketing and worldwide distribution of the eyewear inventions.

¿Fox always strives to create exciting products that offer the market something new,¿ said Fox Creative Officer Pete Fox. ¿Oakley is synonymous with quality and performance, and our collaboration has achieved eyewear styles that are as innovative as they are original. We couldn¿t be more proud to match our icon with three of the most definitive frames you¿ll see today,¿ Fox concluded.

¿Capturing the essence of Fox was no simple task,¿ said Oakley President Colin Baden. ¿Oakley has earned more than 500 patents for the science behind its diversified range of performance products, but we pride ourselves just as much on the art that conveys these technologies to the public. Fox is renowned in action sports, and these new eyewear inventions had to convey the passion behind the brand. Our design team came up with true originals that are, most importantly, true to the Fox heritage.¿