Hitachi America Becomes a Sponsor of Women¿s Motocross Association

Bend, OR (4/21/05) ¿ The Women¿s Motocross Association (WMA), today announced that the Hitachi America Ltd., Digital Media Division, has become its the newest sponsor.

“Hitachi America is proud to sponsor the WMA¿, said Pete Denes, Director of Sales for Hitachi America, Digital Media Division.  ¿The increasing number of female motocross riders and the demographics represented by the organization gives us an interesting opportunity to promote the Hitachi brand and our line of high performance projectors in an environment that is increasingly converging both the home and the office.  The WMA represents an active audience that employs the kind of multimedia tools that fit with our product profile.” 

Hitachi joins the WMA¿s exceptional group of sponsors, which include Parts Unlimited¿s Z1R Helmets, Honda, Kawasaki, Scott USA, Alpinestars, VP Racing, Dunlop, Thor, Sick Racing, Pro Clean, Engine Ice, Mirage Trailers, Ready Filter, Northwest Motorsports and I Precision. Hitachi is an associate sponsor of the AMA/WMA National Motocross Championship that will commence May 14th at Glen Helen¿s ¿Prequel¿, and the presenting sponsor of the Z1R Helmets WMA Cup, in Floresville, Texas, this November.

An additional part of Hitachi¿s sponsorship will include a WMA hosted ¿movie day/night ¿at the Nationals using the Hitachi LCD Projector CP-X445 series. The CP-X445 series achieves a brightness of 3,200 ANSI lumens with a unique optical engine and 230W UHB lamp. It will project large-screen images that are clear and easy to see, even in large rooms or in bright environments, such as a motocross event. Additionally, 4X wave sound speaker system (four built in 3W speakers), provides sufficient sound without the need for additional external speakers.

Visit the WMA pit area at the WMA Nationals for information on Hitachi Digital Media products.

About Hitachi

Hitachi America, Ltd., Digital Media Division, supplies high-performance multimedia products to OEMs, value-added resellers, system integrators and distributors.  The division¿s products include LCD/LCOS projectors.

Hitachi America, Ltd., a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America.  For more information, visit

Hitachi, Ltd. (NYSE: HIT), headquartered in Tokyo, Japan, is a leading global electronics company, with approximately 326,000 employees worldwide. Fiscal 2003 (ended March 31, 2003) consolidated sales totaled 8,634.4 billion yen ($81.4 billion). The company offers a wide range of systems, products and services in market sectors, including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services.   For more information, please visit