Holigan Racing announces new Director of Marketing

Dallas, TX ¿ Michael Holigan announced today that James “Sulli Sullivan has been promoted to the position of Director of Marketing at Holigan Racing. Sulli, a Baylor graduate, was hired in July to prospect new partnership opportunities for Holigan Racing, and its hit TV show “The Reality of Speed. Holigan and Sullivan are focused on being the leaders in bringing non-endemic sponsors and partners to the Supercross and Motocross Series while building a competitive race team. Sulli’s focus has been on forging new partnerships and constantly monitoring the wellbeing and satisfaction of current partners.

“A lot of people have a passion to be involved in professional motorsports, but can’t get deals closed, stated Michael. “Sulli has proven to have both the passion for the sport and the ability to do the job.

“We are thrilled to reveal our 2005 partnerships in the coming weeks. The team’s innovative marketing approach to sponsorships is really paying off for us, and is one that will pay large dividends to our sponsors and partners, said Marketing Director, James “Sulli Sullivan. It just makes sense, the TV show and team concept are perfect for any company with an interest in action sports. The exposure and product placement opportunities are tremendous. We have seen a lot of success in a short amount of time, and look forward to involving more companies and products, added Sulli.

Holigan Racing fields Team Samsung in both the AMA 125 Supercross Series and the AMA 125 Motocross Championships, plus produces the documentary series The Reality of Speed that follows the daily exploits of the race team members during the season.