Honda Motor Corporation Posts Factory Contingency for Advanstar¿s BooKoo Arenacross Championship Series

Contingency Acknowledges Advanstar¿s Strength in Market Place and Ability to Deliver High Quality Racing

Santa Ana, CA – September 27, 2005 – Advanstar Communications, Inc. – a leading provider of print, event and online media for the powersports, off-road and automotive aftermarket industries – today announced that American Honda Motor Corporation will post $147,000 in contingency for the upcoming K&N Filters presents BooKoo Arenacross Championship Series.

America Honda is posting $100,800 for the Pro 250 and 450 classes, and an additional $46,200 for the amateur classes over the 12-race series. Pro class Honda riders can earn $1,000 per win, or $4,000 per weekend if they sweep all four pro main events. Additionally, Honda will award money to the top five riders in pro and amateur classes. Winning Honda riders will be paid through their Red Rider Rewards Debit card.

¿The Red Rider Rewards card allows riders to spend their contingency winnings at any Honda dealer or, as a pro, wherever Visa is accepted. Pro divisions can even redeem their debit cards for cash. Honda is extremely pleased to be involved with the BooKoo Arenacross Championship Series. We are looking forward to some great racing!¿ – Bill Savino, Assistant Manager HRCA

Mike Kidd, Arenacross race director is excited about the addition of Honda¿s contingency program. ¿Having Honda provide contingency for our inaugural arenacross series is great news,¿ Kidd stated. ¿Honda rewarding the top five finishers will certainly bring out the best of the best. With the biggest purse and point fund ever offered for Arenacross and our contingency commitments, we are looking to see the strongest competition for Arenacross in all our amateur and pro classes.¿

With more than $1,150,000 in cash and contingency money to date, the BooKoo Arenacross Championship Series may have to add to its motto of ¿Bigger Air¿Better Tracks¿More Speed¿, the phrase ¿More Money!

If you would like more information about the Honda Racing Contingency Program, please visit participating Honda dealers or online at ¿ (1-817-595-5844) ¿

About Honda

American Honda Motor Co., Inc is the sole distributor of Honda motorcycles, scooters, ATVs and personal watercraft in the U.S. American Honda¿s Motorcycle Division conducts the sales, marketing, and operational activities for these products through Honda authorized dealers. For further information about Honda products, racing teams, programs, and dealer locations, visit the Honda web site at:

About the Advanstar Powersports Group

The Powersports Group is the biggest producer worldwide for trade and consumer shows in the powersports industry, including the single largest aftermarket trade-only event: the Dealernews International Powersports Dealer Expo. In addition to Dealer Expo, Advanstar¿s powersports shows encompass nearly every product in all segments of the industry. ACI¿s Big Twin West show represents the passion of Big Twin, bringing together the manufacturers, builders, and buyers who power the marketplace. Targeting motorcycle markets across the country, Advanstar¿s Cycle World International Motorcycle Shows presented by Toyota Trucks draws more than 600,000 powersports consumers. Newly launched Arenacross Championship Series will debut in Fort Worth, Texas as stop one of a 12-event indoor dirt bike race series for competitors, racers, and fans of all ages. The powersports group also publishes leading trade publications Deaalernews magazine and American Big Twin Dealer, as well as event-associated consumer publications Powersports Magazine, Hollister Guide, and Sturgis Guide.

About Advanstar Communications Inc.

Advanstar Communications Inc. ( is a leading worldwide media company providing integrated marketing solutions for the Fashion, Life Sciences and Powersports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 81 events, 57 publications and directories, 114 electronic publications and Web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovative, quality products and services enables Advanstar to ¿Connect Our Customers With Theirs.¿ Advanstar has roughly 1,000 employees and currently operates from multiple offices in North America and Europe.