Dew Action Sports Tour Holds eBAY Auction To Support Hurricane Katrina Relief Efforts

Athletes Supporting Cause Include Mirra, Sheckler, Bartram and Lasek

NEW YORK, NY. ¿ September 16, 2005 ¿ The Dew Action Sports Tour, the first-ever, season-long multi-sport professional tour in action sports, today announced it will support Hurricane Katrina relief efforts through an athlete memorabilia auction on eBay beginning today. 

In conjunction with its athletes, the Dew Action Sports Tour is giving fans the chance to own a piece of history.  Much of the equipment up for auction was used in the inaugural season of the Tour.  Fans can bid on items while knowing that all proceeds will be donated to a cause that hits close to home – the Red Cross National Disaster Relief Fund.

¿The Dew Action Sports Tour feels strongly about helping those affected by Hurricane Katrina any way we can,¿ said Dew Action Sports Tour general manager Wade Martin.  ¿Without the support of the athletes, we could never have made this happen.¿ 

The auction will be available for 10 days and the entire listing of items can be found on eBay by typing ¿DEW ACTION SPORTS¿ in the search field. 

More than 25 athletes have donated over 70 items to the eBay auction.  Highlights of the auction include:

Athlete Autographed Item
BMX rider Dave Mirra Bike used to win BMX Park at Toyota Challenge
BMX rider Kevin Robinson Helmet used at Toyota Challenge
Skateboarder Bucky Lasek Helmet & Skateboard used at Toyota Challenge
Skateboarder Ryan Sheckler Used Skateboard Deck
Skateboarder Bob Burnquist Used Skateboard Deck
Freestyle Motocross rider Kenny Bartram KTM Motorcycle
Freestyle Motocross rider Jeremy Stenberg Used Motocross Jersey

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Owned by NBC Universal and Clear Channel Entertainment – Motor Sports, the Dew Action Sports Tour debuted in June 2005, and consists of five major, multi-sport events with a cumulative points system, the biggest competitive purse in action sports and a $1 Million Bonus Pool based upon year-end standings.  NBC and USA Network combine for 32 original hours of exclusive Dew Action Sports Tour coverage ¿ the largest combined network and cable commitment in action sports. Each tour stop features competitions in skateboarding (park and vert), BMX (park, vert, and dirt) and freestyle motocross.  At season¿s end, the Tour will award champions in the six combined disciplines of skateboardding, BMX and freestyle motocross with the Dew Cup.  Key lifestyle elements at each Tour event¿s festival village includes live cutting-edge music, video gaming, and interactive courses.

The Dew Action Sports Tour¿s founding partners include Mountain Dew (tour title sponsor); and Panasonic, Right Guard Xtreme, Vans®, Toyota and PlayStation® (event title sponsors).  Also joining the Tour as associate partners are OXY® Acne Solutions, Peanut Chews® and Pacific Cycle¿ – the owner and supplier of Mongoose®, Schwinn®, and GT® bicycle brands.

NBC Universal

NBC Universal is one of the world¿s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates the No. 1 television network, the fastest-growing Spanish-language network, a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

Clear Channel Entertainment ¿ Motor Sports

Clear Channel Entertainment ¿ Motor Sports owns, produces and promotes specialized motor sports events primarily staged in stadiums and arenas.  The company stages more than 600 events per year and produces more than 250 hours of television programming, featuring such premier properties such as THQ World Supercross GP/THQ AMA Supercross Series; USHRA Monster Jam Presented by Ford Trucks & Advance Auto Parts; Hooter¿s IHRA Drag Racing Series & IFMA Freestyle Motocross.  Clear Channel Entertainment-Motor Sports, a division of Clear Channel Entertainment, is a subsidiary of Clear Channel Communications (NYSE: CCU), a global leader in the out-of-home, advertising industry.