Iron Pony Motorsports Superstore Named Number 1 Independent Powersports Dealer in the Nation

Indianapolis, Indiana ¿February 17,2006 –Iron Pony Motorsports Superstore a 100,000+ square foot Motorcycle and ATV Accessory store located in Columbus, Ohio was named, for the second time, the number one independent (non-franchised) powersports dealer in the nation in an award given out at the 15th annual Top 100 Awards dinner at the 2006 Dealer Expo presented by Dealernews Magazine.

The Annual Top 100 Awards is the powersports industry’s largest, longest running and most prestigious retail competition. The Top 100 Awards recognize dealerships for retail design and merchandising approaches, promotional innovations and dedication to customer service.

When asked to comment about wining this important award for the second time, Iron Pony Motorsports Group President Chris Jones said “We are thrilled to receive this outstanding award and I would like to thank all of our team members, suppliers and customers who made this honor possible. We try to set new standards in motorsports retailing every day and this award proves we are doing it the right way.”

“It’s become apparent that powersports dealers have raised the bar in terms of how they present and merchandise products in their stores,” says Dealernews publisher and competition director Mike Vaughan. “Over the past few years more dealers have remodeled and reorganized their stores. Many of them compare favorably within any of the nation’s top general retail outlets. It’s becoming increasingly difficult to assess just which dealers qualify for the title of North America’s Top 100 as more of them adopt state-of-the-art merchandising and display practices.”

Dealernews is the official sponsor and organizer of the Top 100 Competition. Participating industry sponsors for the 2006 competition include Custom Chrome, Cycle Country Accessories, Cycle World Magazine, Jack Daniel’s, M2R Helmets, Motorcycle Stuff, Parts Unlimited, RK Excel, Tucker Rocky Distributing, Universal Underwriters Inc., Vortex and Wiley X

The Iron Pony Motorsports Group is a multi channel powersports retailer with a 100,000 + square foot superstore in Columbus Ohio, a mobile event showroom, national mail order catalog, website ( and online auctions servicing customers in all 50 states as well as internationally

For more information please contact Guy Sacchetti, Director of Operations at 614-942-2076 or